Best daily deals
Best daily deals

Google Now better at voice search than Siri and Cortana, as if we didn't know that!

A new study by digital marketing consultancy company Stone Temple has shown that voice searches on Google Now blow Siri and Cortana out of the water.
By
October 9, 2014
google-now-voice-search-how-is-president

A new study by digital marketing consultancy company Stone Temple has shown that voice searches on Google Now blow Siri and Cortana out of the water. Of course I already knew that, and I guess that so did most of you, but now we have the research to prove it.

Google Now has a clear lead in terms of the sheer volume of queries addressed, and more complete accuracy with its queries than either Siri or Cortana.
Before I get into the actual results from Stone Temple, if you have any doubt about the power of Google Now then try the following question, “Who is the president of the United States of America?” Google will correctly tell you that Barack Obama is the president. I guess Siri and Cortana would do the same. But now try this, “In what year was he born?” Google Now will tell you that he was born in August 4, 1961. Notice that the question was “in what year was HE born?” Not “in what year was Barack Obama born?”. Google Now understands context. I just love showing that to people. Before Apple fans start flaming me, I haven’t tried that on Siri as my iPad 2 doesn’t have Siri, but I know that it doesn’t work on Cortana.

On to the new report. Stone Temple created 3086 different queries and compared them across all three platforms. These queries where not random, but rather they were specially formed queries that should elicit a full answer, or display a knowledge panel, from the search engine. For example, “what is the highest mountain in the world?” Google Now not only tells you that Mount Everest is the tallest but it also lists the next two (K2 and Kangchenjunga) along with their heights. All Siri could do was display a web page with that information, while at least Cortana replied vocally with some information about Everest.

The cold hard facts are that Google is progressing the fastest on all fronts.

Over the whole gamut of 3000+ queries, Google Now returns twice as many enhanced results as Siri, and nearly three times as many enhanced results than Cortana. The actual numbers are shown in this graph from Stone Temple:

voice-google-siri-cortana-global-comparison-2

One odd thing that the research revealed is that sometimes when Cortana would not return a full answer, the same text-based search in Bing would. This means that Bing is further along in what it can do and that functionality hasn’t yet made it into Cortana.

“Google Now has a clear lead in terms of the sheer volume of queries addressed, and more complete accuracy with its queries than either Siri or Cortana,” wrote Eric Enge from Stone Temple. “All three parties will keep investing in this type of technology, but the cold hard facts are that Google is progressing the fastest on all fronts.”

What do you think? Do you have an Android device plus a device running either iOS or Windows Phone? Have you tried any comparisons? Let us know in the comments below.