It appears, as of Friday, that Google may be in a bit of hot water over the neglecting of some promises signed in November of 2010. Earlier in May 2010, the company admitted to some concerns over a public privacy breach. This happened while it was scouring neighborhoods in Street View vehicles. Through these networks, located in Britain and 30 other countries, retrieval of personal data and images from unsecured networks were retained during these Street View image collections.

Then, in November 2010, a notice was issued to Google to delete the data. It said it would comply. Recently, the British ICO was served a secondary notice, detailing that the information had not been deleted as Google had promised and the information was still available. The ICO (Info Commissioner’s Office) said in a public hearing that the data was never to have been collected to begin with and that it still existed, was unsettling, to say the least.

However, Google has apologized and said it aims to meet ICO demands. This was not not before the ICO made its own issuance about taking a forensic analysis of the data on hand. An interesting note to make about this case is, Google has already been fined once for impeding such investigations about collections of Street View data. The US company has also said it is notifying authorities in other countries about the ongoing issue, but the question remains: is Google really up to no good with our data or not? Many data privacy experts, including the EFF have denounced Google over the personal privacy clause in its TOS. What do you think?