On the heels of the successful release of the much hailed Nexus 7, comes exciting news from Google: cheaper gigabit broadband coupled with TV. This may not seem like much, but to be honest, in the monopolized realm of US ISP’s, it’s big news. Google just launched its first rollout in the Midwest region and is using an old marketing trick of growing their customer base.
Remember the old Gmail and Google Wave invite? They plan to use the same idea for this new service in order for it to “go viral”. Google is asking potential customers to tell their neighborhood (Google calls it a fiberhood) so as to minimize visits to your fiberhood and maximize customer base. This results in savings to the customer and thus potential profit to Google. The other great thing about Google’s network is its sturdy and reliable infrastructure: they build their own stuff. Instead of the usual rental broadband equipment (which can go stale in a matter of months) in this fast-paced industry, Google is making its own network on its own production merits, as it were. This can only spell success down the road.
An additional good item to note: Wi-Fi and TV set tops will probably get quick releases because they are Google-made equipment on the home network. This is unlike the slow release syndrome we’ve seen from smartphone manufacturers.
Overall, this appears to be a giant leap of calculated risk on Google’s part, since they will be going up against other tech companies like Comcast and AT&T. Unlike those two, they will not be relying on the traditional buyout of lower end providers to extend their network, and possibly using dated hardware, and outdated field equipment to deliver promised gigabit speeds. If you are interested to know more details about the HDTV side, you can read up on Google Fiber TV.
If your city is selected, would you be a Google missionary so as to get gigabit goodness on all of your devices? Let us know in the comments below.