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Google reportedly in talks to invest in Jawbone

Google is reportedly in talks to make a "strategic investment" in Jawbone, the popular fitness wearable maker.

Published onFebruary 26, 2015

jawbone up24

Google has recently launched their first big foray into the wearable/fitness tracking world with Android Wear and the Google Fit platform, but the company may be planning to invest in new technologies to push these platforms forward. As reported by Re/code, Google is in talks to make a “strategic investment” in Jawbone, the popular fitness tracker manufacturer. According to “sources close to the situation”, both Google and Jawbone are still not in agreement with each other and that these talks could result in no investment whatsoever. The report also clarifies that Google is not considering acquiring Jawbone.

Google investing in Jawbone isn’t too out of the ordinary. Jawbone has been somewhat of a pioneer in the fitness tracking world with popular products like the UP24, UP3 and UP MOVE wearable activity trackers. Jawbone also invests much of their resources into creating great companion software, like the Jawbone app. And with Google’s launch of the Android Wear platform, the search giant could absolutely benefit in making their fitness platform more robust and advanced.

Google has been known to be a big spender in the past, especially in new technology undertakings. Google Ventures, the company’s investment arm, has cashed in on many important expenditures lately like Nest, Pocket, Uber, TuneIn,, and many others. Moreover, Jawbone has been experiencing some financial woes in the past few years, like having to replace thousands of faulty UP wristbands back in 2011. So, it’s safe to say that the Google investment could greatly help the fitness company in the financial world.

It will be interesting to see, if this “strategic investment” comes to fruition, what new features Google will bring to their Wear platform and Google Fit. The report doesn’t state any timeline as to when this investment will take place, but we’ll be sure to update you if anything comes of it.

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