Anyone remember the late 90s and early 00s, when Apple was just starting to get their groove back, but PC users made fun of the company because all the cool and interesting apps were on Windows? The same thing is happening today, but with Microsoft.

Windows 8 is confusing everyone, Windows Phone sales are negligible, and all that makes developers question why they should bother supporting Microsoft’s platforms when it’s clear that Android and iOS are the future.

Clay Bavor (pictured above), the Director of Product Management for Google’s Apps, recently gave an interview to the UK site V3. When he was asked about making the company’s apps available on Windows, he said:

“We have no plans to build out Windows apps. We are very careful about where we invest and will go where the users are but they are not on Windows Phone or Windows 8. If that changes, we would invest there, of course.”

That’s the most brutal statement Google can make because it sends a signal to the entire industry that Microsoft’s operating systems are worthless. You have to remember, Google is a services company. It’s in their interest to make sure their services are accessible on every platform under the sun. For them to shun Windows Phone, and more importantly Windows 8, is tantamount to the kiss of death.

Can Microsoft turn things around? Of course they can. They’re a company that doesn’t give up. The first XBOX was such a terrible product, but the second generation, the XBOX 360, is widely heralded as being one of the best consoles to ever come out. Windows Vista was complete garbage, but then Windows 7 proved that Microsoft knew how to make a good desktop OS. Sure, Windows 8 may be a bit rough around the edges, and Windows Phone 8 might be a little incomplete, but there’s always the future to look forward to.

And who knows what Android 5.0 or 6.0 will be like by then!

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