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Google said to be interested in acquiring Songza, but why?
Google’s shopping spree is far from over. The Search Giant’s mission seems to be to take the whole industry, and Songza may just be their very next acquisition. New rumors of such a deal have just emerged, with the New York Post citing “two sources”.
These anonymous leaksters swear Google has been talking to Songza, but the latter may not find the offer too appealing. The Mountain View tech company is rumored to be offering only $15 million, an abismal number compared to Spotify and Pandora’s estimated prices. Songza’s competitors are appraised at about $4 and $5 billion, relatively.
It is true Songza’s numbers are much lower than its competitors, but 5.5 million active users is nothing to scoff at. Even when you consider the 77 million Pandora users and 10 million Spotify users, the numbers just don’t add up. But we are not here to talk business, what we really want to know is why Google would be interested in said company.
What does Google want with Songza?
Google Play Music All Access may be a good subscription service if what you seek is a complete collection of songs and albums. You can find nearly all music in there, but the streaming radio service is lacking. To be more specific, Google’s curating software is nowhere close to Songza’s.
This service caters music based not only on similar artists and music genres, but it chooses them based on moods and environments. This means you can enjoy radio stations labeled as “working in an office”, “working out” or “getting fired up”. The service will then stream songs that relate to your desired mood.
This acquisition may very well be more than just about music. It could be about the unexpected joy one finds in discovering one’s favorite song… it’s about music discovery. This is why Pandora became so popular – it’s unpredictable, yet fun. Google Play Music All Access will need this in the future.