gmail

Google’s deed of the day brings us a simple way to clean our inboxes and get rid of emails we will probably not read. The newest Gmail feature is simple, yet amazingly effective – an unsubscribe link has been added right next to the email sender information.

This makes the unsubscribe link much easier to find, as it would otherwise be hiding within the content you are so desperate to get rid of. Of course, this link won’t be present in every single email you receive. It will only grace the emails that do happen to have an unsubscribe link already. In essence, it just creates an easy-to-find shortcut.

UnsubscribeLink

A more aware Gmail

This is great news, but we must step back and look at the big picture in order to understand what Google is really doing here. Gmail is the most popular email service in the world, a fact that gives Google and all other services unbelievable power. This is because Gmail itself is becoming much more aware of your information. So much they are even helping the police locate sex offenders.

Google is no longer using your Gmail content just to serve you ads, they are using it to create new features.

Google is no longer using your Gmail content just to serve you ads, they are using it to create new features. We can take the recent addition of calendar event suggestions as an example. Even Google Maps is getting Gmail integration for flights and reservations.

Knowledge is, indeed, power. And with Google owning the most used browser, mobile operating system, Gmail and other amazingly popular services, it’s easy for them to personalize your experience. While some of you may be a bit worried about privacy and security, you can’t deny these new features are amazing.