Samsung’s marketing department is back with another doozy of an ad. This time they are trying to convince us that the Galaxy S6 and its wireless charging solution are much more convenient than fumbling around with various cables and connector types (Samsung is looking at you Apple.)

Samsung is keen to point out the frustrations of cable management and I’m sure we’ve all been there at some point. There’s also the traditional bit of fun poking at Apple’s iPhone 6 around the 14 second mark. Of course, the luxury of wireless charging will set you back the extra cost of a charging pad, as Samsung doesn’t include one in the box with the S6.

In case you missed it, the Galaxy S6 and S6 Edge both support two inductive wireless charging standards – PMA and Qi. This means that the handset is compatible with a range of third party products, as well as charging hotspots that are pre-built into furniture and found in some coffee shops.

samsung galaxy s6 edge wireless charger aa 1

The Samsung Galaxy S6 and S6 Edge were the first smartphones to support dual-mode wireless charging.

All of that said, Samsung is not the only manufacturer to include wireless charging capabilities with their handsets. Many last and current gen phones support the feature, and you can purchase third party cases for many devices that will make charging that little bit more convenient.

However, the future of wireless charging could be a little different to Samsung’s latest presentation. PMA and the A4WP are to finalize their merger in July, and resonance based wireless charging should finally begin showing up in products in 2016. While current technology isn’t going to be made obsolete, there should be some extra competition in this space next year.

Has Samsung sold you on wireless charging?