Samsung is about to let slip the hounds of war marketing in over 150 countries when the Galaxy S5 finally goes on sale this Friday. How many hounds, you ask? Well, Samsung spent $363 million on advertising last year in the US alone, and a huge chunk of that money went on TV commercials. And that’s actually down 10 percent compared to 2012, if it matters.

This isn’t actually the first Galaxy S5 commercial, with that honor going to the spot aired on the Oscars’ night. However, this one will probably be aired more extensively.

Samsung positions itself like an innovator in the ad – right off the bat, the commercial touts the S5’s “meaningful innovation”, probably to counter the idea (widespread, in some circles) that Samsung is a fast follower, or even a copier.

This clip is just an appetizer. Expect an onslaught of Galaxy S5 promotional activity over the next days, though rivals aren’t likely to just stand idle.

Bogdan Petrovan
Bogdan is the European Managing Editor of Android Authority. He loves tech, travel, and fantasy. He wishes he had more time for two of those things. Bogdan's phone is a Nexus 6P.