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Samsung Galaxy S4 earns almost 90,000 social media mentions in one hour

The Samsung Galaxy S4 generated a lot of online buzz both during and after its official announcement, resulting in almost 90,000 mentions online in one hour.
March 15, 2013
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You may find this a bit hard to believe, but we’re not the only ones talking about the Galaxy S4 around here. As the latest Android-powered flagship smartphone from Samsung, it has received a ton of media coverage so far and got a good chunk of the online world participating in “Galaxy S4” conversations. These netted a total of almost 90,000 social media mentions in the span of only one hour. It would be interesting to see just how much online buzz was generated by the Galaxy S4’s official announcement. Luckily,’s Marketing Cloud was on it.

After looking at the statistics surrounding the online conversations that were relevant to the launch of the Samsung Galaxy S4, here’s what’s Marketing Cloud found.

During the 1-hour duration of the recently concluded Samsung launch event, there were a total of 84,781 mentions of the Galaxy S4 online. And the reception was mostly positive.

As automated sentiment analysis showed, 67% of the online buzz around the Galaxy S4 was positive, which left only 33% of all relevant online posts to be classified as negative.

The feature that got people talking the most? The Samsung Galaxy S4’s built-in rear camera. From 8-megapixels on the Galaxy S3, the camera jumped to 13-megapixels on the Galaxy S4 and now offers many unique features that were originally introduced on Samsung’s Galaxy-branded cameras.

There was also buzz around the Galaxy S4’s newest software features, namely S Translator, Group Play, Smart Scroll, and Knox.

Another interesting statistic covers which countries talked about the Galaxy S4 online the most during its launch. Unsurprisingly, the most online mentions came from the U.S., followed by Indonesia, Thailand, Spain, and the U.K.

Truly, a lot of things have been said about the Samsung Galaxy S4 already. And it hasn’t even been a full day since its first official unveiling.

For our part, we have written a total of over 20,000 words about it since it was officially announced, and that’s not including all of the words that appear in this particular article.

It’s hard to tell when exactly the world will stop buzzing about the Galaxy S4, but for now, it’s probably safe to say that it will be talked about for weeks and months to come.