Samsung Galaxy S3

Samsung has been doing very well in the smartphone market of late. The company posted record breaking profits in Q3 2012 and has a clear lead in global smartphone shipments. On Friday the South Korean manufacturer revealed that four out of five of the Samsung Galaxy S3’s best-selling weeks in the U.S. came after Apple unveiled the iPhone 5.

Kevin Packingham, chief product officer of Samsung Mobile in the U.S. said:

“I was shocked by the numbers. I thought: ‘What the heck is going on here?’”

The obvious answer is that many consumers were holding fire on buying a new phone in order to see what Apple would bring to the table. The fact that sales of the Galaxy S3 went up suggests many of them were not impressed by the iPhone 5. It is also possible that some people have been turned off Apple by the company’s aggressive pursuit of patent infringement lawsuits against its competitors.

Despite recording a fourth straight record breaking quarter Samsung still raked in less profit than Apple. Samsung made $7.4 billion – seen as a success, versus Apple’s $8.2 billion – apparently falling short of analyst predictions. Samsung has a larger market share and shipped a lot more devices to hit those numbers than Apple did because Apple’s profit margin per device is way higher.

The Samsung Galaxy S3 is expected to continue to sell well over the holiday season and has been joined in the Samsung vanguard by the “phablet” Galaxy Note 2 device. All the major U.S. carriers have signed up to sell the Galaxy Note 2 so it will be interesting to see how well it sells.

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