The Galaxy Gear smartwatch may not join the Galaxy Note 3 in that 10 million club anytime soon, but that doesn’t mean Samsung is ready to stop marketing a device that hasn’t seen the best of reviews.
In a new one-minute TV ad entitled “Galaxy Family – Santa’s Secret,” Samsung – or better-said Santa – is going through the smart features of the Gear in a presentation for the elves, emphasizing the fact that the device is no ordinary watch.
A few weeks ago, some reports claimed that Samsung may have sold only 50,000 Galaxy Gear units, but the South Korean giant quickly hit back announcing that it has shipped 800,000 smartwatch units. We won’t get into the shipped vs sold discussion, but it’s clear that even at 800,000 sold units, the device is not exactly selling like hot cakes.
As for the ad itself, this isn’t Samsung’s first Galaxy Gear ad. Not too long ago, the company put together a couple of commercials showing smartwatch concept from several popular movies and TV shows.
Then again, we’re not surprised to see Samsung spend whatever it needs to spend to sell as many devices as possible. The company is reportedly going to top $14 billion in marketing and advertising expenses this year, a budget other companies can only dream of.
That said, are you impressed with Santa’s secret? Will you be buying the gadget this Christmas?