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Samsung Galaxy Alpha arrives to AT&T, $199 on contract

The Samsung Galaxy Alpha has now arrived to AT&T, priced at $199 on contract.
September 26, 2014
samsung galaxy alpha first look aa (8 of 13)

On Monday we learned that AT&T would exclusively sell the Samsung Galaxy Alpha, the first metal-framed smartphone from Samsung, in the United States starting September 26th for a price of $199 on contract or $612.99 unlocked. Now the day has arrived, and the Alpha is available online and in-stores in three colors: black, white or gold.

The Galaxy Alpha is a curious device, offering up a more premium aesthetic than is typical of Samsung, while also delivering a smaller form factor as well. Specs include an octa-core Exynos 5430 CPU, 2GB RAM, a 4.7-inch 720p display, a 12MP camera and a relatively smallish 1860mAh battery. For those that don’t want to wait for the Galaxy S6 to make its (likely) metal-framed debut next year and who feel that the Note 4 is just to big, the Alpha could certainly be a worthwhile option. Ultimately though, the GS5 and Note 4 are noticeably more powerful devices and so we find it likely that most Galaxy fans will choose one of those two phones over the Alpha.

So who is the Galaxy Alpha really aimed at? Apple fans considering jumping ship, for one. Additionally those that like Samsung’s brand but want a smaller, more premium alternative to their current flagship lines. Honestly though, pricing may get in the way. If this thing was $99 on contract or under $500 unlocked? We could see it selling much better.

What do you think, anyone planning on picking this one up through AT&T? How well do you think the handset will sell in the United States — another doomed AT&T exclusive or not?