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Firefox announces “Firefox Launcher”, powered by EverythingMe

Mozilla has now announced its own upcoming Firefox Launcher, a contextual launcher for Android that is essentially just a rebranded version of the existing EverythingMe launcher.
February 5, 2014

It looks like Mozilla is preparing to release its own Android launcher, aptly called the Firefox Launcher. The new launcher is designed to use your location, the time of day and frequently used apps to create an ever-evolving home screen experience that helps you access the right apps when you need them.

If this sounds familiar, that’s because this launcher is basically just a re-branded version of EverythingMeThat means you have the same prediction bar and smart search, with the only noticeable change being that Chrome has been swiped out in favor of Firefox.

For an even deeper look at EverythingMe’s feature set, check out the video below. Just remember that Firefox’s solution might have at least a few minor differences.

So why did EverythingMe rebrand its launcher in partnership with Mozilla? For one thing, Mozilla is an investor in the startup. For another, Mozilla is a recognized brand that could potentially get their launcher into more hands.

Thanks to a revenue sharing agreement, any money that Mozilla makes by referring folks to certain apps or driving purchases is money back into EverythingMe’s pocket. This makes the situation win-win for both parties.

Interestingly enough, Mozilla isn’t quite ready to release its launcher, and says they’ll have more to share once its ready for beta testing. Considering EverythingMe just came out of the beta phase, this could mean that the Firefox Launcher will end up having a few features of its own to further set it apart.

What do you think, interested in the idea of the Firefox Launcher or not?