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Chromecast sold every 4.5 seconds on launch day in the UK

Dixons Retail has revealed that it sold a Chromecast every 4.5 seconds on its UK launch day, making it one of the most successful product launches ever.
April 1, 2014
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Google’s Chromecast might seem like a commonplace piece of technology by now, for those of you in the US, but us lot across the ocean in Europe only managed to get our hands on the device a couple of weeks ago. Despite the delay, Google’s little streaming device is proving to be hugely popular over here as well.

Dixons Retail, owner of the UK electronics store chain Currys, has revealed that it sold a Chromecast every 4.5 seconds on launch day. This purchasing frenzy left Dixons briefly out of stock and resulted in one of the most successful launch days for any product sold by the retailer. A company representative compared it to the launch of Apple’s iPad. Not only that, the Chromecast is still holding the “#1 Best Seller” spot in’s computers and accessories department.

“We’ve sold millions of Chromecasts to date, and we hope to replicate that success in Europe.” Chromecast spokesperson

The Chromecast’s European success hasn’t been limited to just the UK. In Norway, electronics retailer Elkjøp also received surprisingly high levels of demand, which resulted in the company ordering a second batch of 40,000 units just a few days after the initial launch.

Google has declined to comment on the exact number of Chromecast’s shipped so far, but it’s probably safe to say that the device has exceeded Google’s initial expectations. If you don’t own a Chromecast already, are you planning on picking one up in the near future?