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In partnership with Electronic Arts, Samsung will offer a custom Need For Speed Most Wanted free game to the first 100,000 European Galaxy S4 buyers, but the company will also include additional content in its Samsung Hub for its European customers.

The popular racing game will feature in-game Samsung branding and will be available for download from Samsung Games to Galaxy S4 buyers. Galaxy Note 2 owners will also have access to this Samsung-branded NFS game from the Hub.

The company also has “key partnerships” with Gameloft and Glu for more Samsung Hub gaming content.

In addition to the custom EA game offer, Samsung will also offer users other apps via its Samsung Hub to Galaxy S4 buyers, including Michelin’s Michelin Traffic, Michelin Restaurants and Michelin Travel; Goodbean’s Nighty Night and Little Fox Music Box and 3400 Random House Mondadori eBooks in Spanish.

While the books will appeal to Spanish-speaking Galaxy S4 buyers only, the apps are a bit more international. Here’s what each of them will offer you:

  • Michelin Traffic: access to real-time traffic information in 11 European countries
  • Michelin Restaurants: restaurant locator for France and Germany with support for photo uploads and user reviews
  • Michelin Travel: app to launch this summer at which point it will feature recommendations for around 30,000 tourists attractions in Europe
  • Nighty Night: available in 8 languages, interactive book app for children
  • Little Fox Music Box: available in English and German, exclusive from Samsung Hub, sing-along interactive book entertainment app for children

At the end of the day we shouldn’t be surprised to see Samsung bundle additional content with its flagship device, considering the increasing amount of money the company spends each year to market its Galaxy products, especially the high-end ones.

The Galaxy S4 is available for pre-order in certain European markets already, including UK and Germany, and will be launched on April 26 in UK from a variety of carriers and electronics retailers. The following press release also mentions that April 27 is the release date set for the “Galaxy S4 across Europe.”


Samsung Revs Up for GALAXY S4 Launch with Key Content Partnerships

EA’s Need For Speed™ Most Wanted: Exclusive Samsung Edition and other content partnerships announced

CHERTSEY, United Kingdom – April 16, 2013 – Samsung Electronics Co., Ltd. announced that the highly anticipated GALAXY S4 will introduce an exclusive edition of EA’s bestselling racing title ‘Need for Speed Most Wanted’. The game which has been optimised for Samsung will feature in-game Samsung branding and will be available for download from Samsung Games.

“Samsung is committed to delivering the best user experience possible and rich content sits at the heart of our vision. We are delighted to have exclusive branded Samsung content in a triple A game from one of the world’s foremost video game publishers. We have also secured further partnerships that deliver on our promise to open up the world of possibilities to our customers,” said Lee Epting, Vice President of Media Solution Center Europe for Samsung Electronics Europe.

Glenn Roland, Vice President for New Platforms and OEM at EA said, ‘The introduction of Samsung’s GALAXY S4 will bring outstanding mobile gaming experiences to its players. Our ‘Need for Speed Most Wanted’ offering at launch is one of several EA games specifically optimised for Samsung and will include exclusive content.’

As part of the partnership, Samsung and EA are offering the first 100,000 GALAXY S4 customers across Europe the opportunity to download the app for free via the Samsung Hub.

The partnership with EA is one of a number of agreements with that will deliver content through the Samsung Hub to coincide with the launch of the GALAXY S4 across Europe on 27 April 2013. Centered on gaming – where Samsung has key partnerships with Gameloft and Glu – books, kids and food, these partnerships demonstrate Samsung’s commitment to delivering the most diverse range of high quality content to customers across Europe.

The ‘Need for Speed Most Wanted’ Samsung edition is also available to play on Samsung GALAXY Note II.

Samsung is proud to present the ‘Michelin Traffic’ application, which gives users access to real-time traffic information in 11 countries in Europe and provides very detailed coverage including major cities and most motorways. The partnership also includes ‘Michelin Restaurants’, an app that lets users locate a restaurant in France and Germany with multi-criteria search options such as the Michelin restaurant selection. ‘Michelin Restaurants’ app also lets users upload photos of their visits and even pen their own reviews of the meals. The partnership between Michelin and Samsung apps will continue in the summer with the launch of the ‘Michelin Travel’, an app that provides recommendations to users about 30,000 tourist attractions across Europe.

Smartphones are a fantastic entertainment portal for parents with young families and to bolster the family oriented content available on Samsung Apps, app developer Goodbeans is bringing ‘Nighty Night’ (available in 8 languages – Italian, Spanish, German, English, French, Russian, Portuguese and Dutch) and ‘Little Fox Music Box’ (available in English and German), exclusively to the hub. The GALAXY S4’s incredible screen is perfect for enjoying these enchanting and immersive apps that have already gained huge popularity with over three million fans from around the world.

Random House Mondadori
To complement the existing range of Spanish-language books available, Samsung has partnered with Random House Mondadori to bring an additional 3,400 titles for readers to enjoy. These include books from international best-selling authors such as Ken Follett, E.L. James, or Stephen King, as well as Latin American and Spanish authors like Isabel Allende, Gabriel García Márquez, Jorge Luis Borges and Ildefonso Falcones.

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