While just a year or two ago, kid-friendly Android tablets were viewed as bizarre gadgets that had little chances of selling in more than dozens, the niche has grown and grown and grown. Today, it’s the scene of some genuine battles for supremacy.

We’ve seen several decent tabs targeting children released during the past few months, with the Fuhu Nabi 2, Archos ChildPad and Toys R Us Tabeo being the first few names that come to mind. Still, there seems to be more room for competition, and now a new player is getting into the game.

Actually, Ematic is not exactly a newcomer to the niche, having released a gadget called FunTab not long ago, but with the FunTab Pro the company is clearly upping the ante.

The FunTab Pro is a 7-incher with a so-so 800 x 480 pixels resolution capacitive multitouch screen, but having Android 4.0 ICS makes it stand out a little. The fact that we don’t know much about the CPU other than its 1GHz clock speed is not a good news, although the 1 GB of RAM and 400 MHz GPU make us hope that the processor is a dual-core.

The 8 GB of internal flash memory should be more than enough for your kids’ entertainment and education, but if they need more space there’s also microSD support. Why would they need more space? Well, that’s a tough question to answer, seeing that the FunTab Pro doesn’t come with Google Play access.

To make matters worse, there’s no mention anywhere of support for any other app store, although the pre-loaded content should make up for that just a bit. Games like Angry Birds, Cut The Rope, Skitch, Fruit Ninja and educational apps from Intellijoy should keep your kids glued to the tab for some time, while the Zoodles mode will help parents keep track of all suspicious activities going down on the FunTab Pro.

The dual cameras (most likely both VGA) and the mini HDMI port are unexpected, but very pleasant surprises in the tab’s spec sheet, while the Wi-Fi 802.11 b/g/n and USB 2.0 are more standard. The battery has an undisclosed capacity, which is never good news, but the “up to 8 hours” autonomy sounds more than decent.

As far as the design goes, we can’t say we’re seeing many touches of originality compared with all the other kid-friendly tabs released lately. The new 7-incher looks a bit on the thick side from the first few official pics, although this is not necessarily a bad thing for a gadget that should be able to take a hit or two. Finally, it seems that the FunTab Pro will also come with three interchangeable faceplates in blue, red and pink for an added sense of style.

Ematic’s latest tab is decent tech-wise, and, at a price of just $150, it feels like a bargain. Walmart and J&R are the first retailers to get the 7-incher, with the latter already having it up for pre-order.

Can the FunTab Pro take on the Nabi 2 or Archos ChildPad? Is it too expensive? Too low-specced? Too perfect?