I am not even sure where to begin with this idea. Jeffrey Katzenberg, CEO of film studio DreamWorks, has suggested that a new pay-per-screen-inch pricing model should be instituted as movie downloads become more popular.
Under his plan, films would be released to cinemas for three weeks and then made available for download, with the price dependent on the hardware used to view them:
“These movies will be available everywhere ubiquitously and you will pay for the size. A movie screen will be $15. A 75-inch TV will be $4.00. A smartphone will be $1.99. That enterprise that will exist throughout the world, when that happens, and it will happen, it will reinvent the enterprise of movies.”
Further details of the plan were not explained. Such as, how exactly would each device be identified? Wouldn’t it be easy to screen spoof? Are we really trying to include the failure of DRM into our lives even more? Would I not be able to simply hook my phone into my TV with a cable cord? Does anyone see Apple or Google putting in such a radical system? Lastly, how would this increase sales?
If there is anything good that came from this conference, it was Dreamworks CEO finally admitting that the absurdity of release windows is slowly starting to crumble:
As Variety reports, Katzenberg imagines that movies would only be exclusive to theaters for 17 days, during which nearly all movies make nearly all their money. After that, you’d be able to watch the movie at home, whether it’s on a phone, tablet or TV.
Without any doubt, the biggest hurdle to get the movies out quicker to peoples homes has been movie theatre owners who over the last few years have seemed incapable of grasping what is coming from a technological standpoint. Remember, this industry has movie theatre owners who actually petitioned the FCC years ago wanting the ability to jam phone signals in their movie theatres, who threw out an elderly women from the theatres because they ‘think’ that the elderly woman may be recording and who blame Google for their financial problems.