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Google bringing Developer Pages to the Google Play Store
Applications are a huge part of the Android software experience, and in association, the developers that create these apps are important contributors to the robust ecosystem that we take for granted today. While the app listings carry a lot of information, the developer pages are somewhat sparse, with a list of only the apps the developer has available to be seen. That is all set to change now, with Google introducing Developer Pages to the Google Play Store.
Similar to what Youtube channel pages now look, Developer Pages will allow developers to add a big banner at the top of the page, a profile icon, and the ability to add text that explains what type of apps they make. A full list of their apps will also be available, but developers will also have to option to feature their best or most recent apps, allowing for a simple way to promote that particular app.
Developers will also now be able to A/B test individual listing pages for their apps, with the ability to test a total of four variants, all of which can be managed from the Developer Console. All that has to be done is to feed the tool different graphics and texts, and Google will handle the testing for them. These lets developers see which listing form is working better to result in more downloads of their app. The Play Store will also keep track of the user engagement on each page, allowing developers to better optimize their pages.