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Dead Trigger is free because of “unbelievably high” piracy rate in the Android ecosystem

July 23, 2012

Dead Trigger, a popular zombie-killing game made by Madfinger Games (the creators of Shadowgun), has been recently updated to offer more interesting content, but it also made available as a free download from the Google Play store. The game used to cost just $0.99, but the company decided to make it available free of charge to interested gamers.

The reason for such generosity? Simply put, “unbelievably high” piracy of the game, even if it only used to cost a dollar to buy. The statement comes straight from the game maker, which posted it on its Facebook page to explain the change in pricing for the Android version of the game – the iOS version still sells for $0.99. Here’s the full comment on the price drop:

Regarding price drop. HERE is our statement. The main reason: piracy rate on Android devices, that was unbelievably high. At first we intend to make this game available for as many people as possible – that’s why it was for as little as buck. – It was much less than 8$ for SHADOWGUN but on the other hand we didn’t dare to provide it for free, since we hadn’t got XP with free-to-play format so far. – However, even for one buck, the piracy rate is soooo giant, that we finally decided to provide DEAD TRIGGER for free. Anyway – DEAD TRIGGER is not FREEMIUM, it always was and still remains FREE-TO-PLAY, that means, all players are able to play it without IAP [in-app purchase]! We stand up for this statement, because all members of our team are playing (and enjoying) DEAD TRIGGER without IAP.

With that in mind, we’ll remind you folks that developers also need to make money off of their creations in order to be motivated to offer more equally impressive apps in the future. That goes double for game developers, who work a lot to come out with new titles, app updates and more content. So if you use to pirate apps that cost less than what you pay for coffee each day, you may want to take a step back and reconsider that course of action.