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Cricket launches the $250 LG Optimus Regard, its first 4G LTE phone

If the recently introduced Samsung Galaxy S3 on Cricket is a little bit outside of your budget range, yet you want something more powerful than the HTC Desire C, you might find the LTE-enabled LG Optimus Regard to be the somewhat more palatable option.
November 15, 2012

If the recently introduced Samsung Galaxy S3 on Cricket is a little bit outside of your budget range, yet you want something more powerful than the HTC Desire C, you might find the LTE-enabled LG Optimus Regard to be the somewhat more palatable option.

The Optimus Regard has officially been added to Cricket’s Android smartphone lineup, and it can be had contract-free for $249.99 starting November 14.

The specs of the Regard aren’t that bad, but it’s the low-res display that ultimately seals the phone’s place in the lower spectrum of the market. Here are the specs:

  • 3.5-inch HVGA display
  • 1.2GHz dual-core processor
  • 5MP rear camera with LED flash
  • VGA front-facing camera
  • 4G LTE radio
  • 1,700mAh battery
  • Android 4.0 Ice Cream Sandwich

The LG Optimus Regard is being touted as Cricket’s first 4G LTE smartphone. But what about the Galaxy S3? Well, that monster of a phone isn’t coming out until November 23. As for the carrier’s LTE data plans, they range from $50 to $70 per month for up to 10GB of data allowance.

Do you think the LG Optimus Regard is worth its $250 price tag?


Cricket Introduces its First 4G LTE Smartphone the LG Optimus Regard

~ Fast 1.2 GHz Dual-Core Processor and Tethering for up to 5 Devices

~~ Newest Smartphone Available with Android 4.0 OS

SAN DIEGO, Nov. 14, 2012 /PRNewswire/ — Cricket Communications, Inc. today announced expanded availability of 4G LTE service and the introduction of its first premium 4G LTE smartphone, the LG Optimus Regard (LW 770). The LG Optimus Regard offers the right combination of premium features and value to make it the perfect holiday gift. Features such as 4G LTE, Android 4.0 OS, 1.2 GHz dual-core processor, and a 5.0 megapixel camera all with Cricket’s no contract, all-inclusive data, talk and text smartphone plans starting at $50 per month. Beginning November 14, LG Optimus Regard will be available at Cricket stores, dealers and online at for $249.99 (MSRP).


“At Cricket, we’re thrilled to launch our first 4G LTE smartphone as we roll out our 4G LTE service to additional Cricket markets,” said Matt Stoiber, senior vice president of devices for Cricket. “The Optimus Regard from LG is an exciting new device that performs exceptionally well on our high-quality, 4G and 3G networks and is a great option customers looking for a fast, easy to use smartphone as a gift for the holidays or as a replacement phone for themselves.”

The LG Optimus Regard will enhance any holiday gift list this season. Built on a premium feature set, the Regard delivers a responsive 3.5 inch HVGA touchscreen, Android 4.0 OS (Ice Cream Sandwich), 1.2 GHz dual-core processor, and a powerful 1700 mAh Li-Ion battery, 5.0 megapixel rear-facing camera and camcorder with LED Flash and VGA front facing camera/camcorder.

Adding to the depth of quality, the Optimus Regard for Cricket has complementary features that will enhance the user experience when sharing files, listening to music or tethering additional devices such as an email application for both consumer and business email. The Regard is capable of real web browsing up to 4G speeds, Dolby Mobile, DLNA, Wi-Fi Capable, Stereo Bluetooth, Mobile Hotspot. Tethering supports up to 5 devices.

The LG Optimus is available on Cricket’s new 4G LTE Android Double Data service plans that offer, for a limited time, double the monthly full speed data allowance offered in 3G rate plans. The $50 4G LTE Android Double Data Rate Plan allows 2GB of full-speed data; the $60 plan allows 5GB of full-speed data and the $70 plan offers 10GB of full-speed data.

The 4G LTE device launch coincides with the company’s announcement today that 4G LTE service is now available in Philadelphia, Phoenix, Houston, San Antonio, Austin, Laredo, Corpus Christi and the Brownsville-McAllen-Harlingen market, Texas in addition to existing 4G LTE service in Las Vegas and Tucson. The company’s LTE service now covers approximately 21 million potential customers.

About Cricket

Cricket is the pioneer and leader in delivering innovative value-rich prepaid wireless services with no long-term contracts. Cricket offers nationwide wireless voice and mobile data services over high-quality, all-digital 4G (LTE) and 3G CDMA wireless networks. Cricket’s innovative products and services including the award-winning Muve Music® – the first music service designed for a wireless phone, are available nationwide at Cricket branded retail stores, dealers, national retailers and at For more information about Cricket, please visit

For more information about Cricket’s dynamic service and newest device lineup and to check for availability, visit To follow Cricket’s latest news and updates online, visit Facebook at and Twitter at

SOURCE Cricket Communications, Inc.

For further information: Greg Lund, Media Relations, 858-882-9238,