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Chromecast official UK launch expected this Wednesday

UK consumers will no longer have to import the Chromecast from the US starting this Wednesday, March 19. According to an anonymously leaked Dixons Retail internal communication, the Chromecast will go on sale in UK stores starting at 9am on Wednesday. Thus ending the US exclusivity of the Chromecast.
By
March 15, 2014
chromecast angle aa
Next Wednesday 19 March sees the official launch of one of the biggest products this year from Google.

UK consumers will no longer have to import the Chromecast from the US starting this Wednesday, March 19. According to an anonymously leaked Dixons Retail internal communication, the Chromecast will go on sale in UK stores starting at 9am on Wednesday. Thus ending the US exclusivity of the Chromecast.

To be clear, the leaked image in the hands of Android Police nowhere states that this is for the Chromecast, but many factors, including our previously confirmed March release, leads us to believe it to be so.

chromecast inside box 2 aa

Google Chromecast is a small HDMI dongle that plugs into your television. Once the simple setup is completed, users can then cast content from an Android device or Chrome web browser tab to the TV. At launch, there were only a handful of services, mostly Google’s, that worked with the Chromecast. Adoption of Chromecast by developers was troubled and slow until Google finally released the SDK earlier this year. New apps, features and uses have been springing up frequently since then.

If the current set of Chromecast apps is not enough for you UK users, it appears that the BBC iPlayer app could be adding Chromecast support very soon as well.

The Chromecast faces competition in a number of devices, such as the Roku and Belkin’s Miracast. These competitors have had international markets to themselves, until now. We are very excited to see the Chromecast launch in the UK this week, and hope that this opens the floodgates to other international markets.

One final mystery to UK Chromecast sales still remains, the price tag. Chromecast has been selling well for $35 here in the states, often given as a free add-on with other device and service purchases. Hopefully we’ll find out the UK price before official launch, but with that being only a few days away, we’ll know soon enough.

How many of you will be lined up at Currys’ door for 9am this Wednesday?