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Chromebook shipments up by 67%, most sold in USA
When the first Chromebook was released it raised an interesting question, “do I need a laptop which is web-centric and can’t install native applications?” I, like many others, was skeptical. However I eventually bought a Chromebook and for certain tasks I have found my Chromebook to be my preferred device when I am away from my PC. It looks like I am not the only one who has discovered just how useful Chromebooks can be! According to the latest quarterly data from ABI Research, Chromebook shipments increased by 67% during Q2 of 2014, when compared to Q1, and it is projected that the number of units shipped in 2014 will be double that of 2013.
Consumers are hungry for a product that is cost effective but also provides the versatility and functionality of a laptop.
“Consumers are hungry for a product that is cost effective but also provides the versatility and functionality of a laptop,” commented ABI’s research analyst Stephanie Van Vactor. “The growth of the Chromebook market demonstrates a niche that is gaining traction among consumers.”
Chromebooks aren’t just about home-users, they are also selling well in vertical markets such as elementary education. What is interesting is that in emerging markets, like Asia-Pacific and Eastern Europe, Chromebooks aren’t a consumer choice, but rather a business choice. Business-purchasing entities account for 75% of Chromebook sales in such markets.
However the USA remains the biggest market for sales. ABI Research reckons that North America will account for 78% of the Chromebook market in 2014. By 2019 this will likely change with market growth in areas like Asia-Pacific and Western Europe.
Do you have a Chromebook? Would you recommend it to a friend or colleague?