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Chromebook sales might not be as bad as rumored

Last week DigiTimes reported on the rumor that only 500,000 Chromebooks had been sold so far. But according to new details revealed by Acer, sales figures are actually better than initially rumored.
March 25, 2013
Acer C710-2055-2

It turns out that Chromebook sales may be better than we previously heard rumored, at least according to Acer. DigiTimes had reported that only about 500,000 Chromebooks have been sold in total so far. That’s a pretty troubling figure for the platform when you compare it to the 1.5 million tablets sold by Microsoft.

However Acer has stated that its Chromebooks are actually selling quite well, especially when it comes to the education market. This is no doubt thanks for the various deals and tech support packages offered to schools. As well as elementary and high schools, Acer commented that Chromebooks are particularly appealing to consumers looking for a low cost secondary device and families picking up cheap laptops for their children.

Ok but what about the actual figures? Well Acer weren’t specific about the exact numbers, only reporting that about 5-10% of its quarterly shipments come from Chromebooks. That’s not exactly a precise figure, and leaves any estimate calculations with a pretty big margin for error, but let’s try and figure out exactly how many Chromebooks Acer could have sold.

According to data collected by Forbes, Acer shipped out 4.1 million units into the market during the last year. This puts the number of Chromebooks sold at somewhere between 205,000 and 410,000 if you use the 5 and 10% boundaries for each quarter.

And this is just speculative sales from Acer; the initial DigiTimes rumor suspected that the total number of Chromebook sales was only around 500,000. If you take into consideration that HP, Samsung, and Google are also all selling their own devices then it looks like the Chromebook could actually have been a relative success so far, almost certainly surpassing the rumored figures.

Although Acer’s sales numbers still aren’t spectacular, was anyone really expecting the Chromebook to leap to the forefront of the market? Of course not. What this does mean is that the Chromebook is finally settling into its own segment of the market, and that continued expansions into education in particular could set the Chromebook up for a promising future as a cheap alternative to laptops and tablets.

Either way total Chromebook sales don’t appear to be as bad as previously speculated, and with the Chromebook Pixel evolving the platform further, things could go from strength to strength from here.