If there’s one thing Samsung’s a master at (besides manufacturing reliable and fast gadgets), that’s advertising products in the most unexpected ways.
And while usually those range from the occasional busting Apple’s chops to the offering of free products to faithful and sweet fans, today we’re dealing with the start of a “musical revolution”. At least that’s what the Brussels Philharmonic calls the recent partnership between the institution and Sammy to replace paper sheet music with Galaxy Note 10.1 tablets.
Launched at a world premiere in Flagey, in the center of Belgium’s capital, the unique cooperation has as primary target to blend the traditionalism and prestige of one of the most respected symphonic orchestras of today with the innovating technology of the world’s best-selling phone manufacturer.
In other, more plain words, what the Philharmonic will do is save up paper, time and work to get to a much simpler way of creating art. The tablets that will replace the traditional sheet music should help the classical music institution save up around €25,000 in paper, making a lot of people’s work also much easier.
Composers will be able to deliver their work faster to the orchestra, but also make notes and annotations in real time, without worrying that these will be unreadable or without the need of transcribing entire sheets of music.
Musicians will share the scores faster and on the go if needed, not to mention the storage space saved by the Philharmonic or the much lighter luggage that the orchestra will now carry while traveling. Last, but not least, the page flipping should also be easier on a tablet compared with a traditional sheet of paper, with the Note 10.1 capable of accommodating more notes on its screen at any given time.
The tablets given to musicians in the Brussels Philharmonic will be one of a kind, having pre-loaded NeoScores software for easier sharing and tweaking sheet music, but also a special concert mode to block outside distractions when in “action”.
All in all, we have to give it out to Samsung for another original and well-thought marketing campaign, but also for helping classic music keep up with 21st century technology. Do you agree? Is there any downside to all the upsides listed above? Is Sammy starting a “musical revolution” with this move?