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BLU Products launches VIVO 4.3, “world’s first” dual-SIM device with Super AMOLED Plus display

August 6, 2012
blu products vivo 4.3

The name BLU Products might not tell you much, but worry not, I doubt that the name tells much to anyone. Just digging up some basic information about the BLU Products, the self-dubbed “leader of the Latin America market with vision to expand worldwide”, proves difficult. According to their Facebook page, BLU Products was founded in 2009 by two Latin American entrepreneurs, and is currently based in Miami, Florida. But besides that, the company reveals surprisingly little about itself.

It seems that there is some sort of connection between BLU and the Plum Might, an under-$200 Galaxy Note clone that piqued our interest a few months back.

Over the weekend, BLU Products launched another intriguing device – a dual-SIM, dual-core Android 4 smartphone fitted with a beautiful 4.3-inch Super AMOLED Plus display.

With the VIVO 4.3, BLU follows the recent trend of OEMs claiming some sort of world record, like “world’s thinnest”, “world’s fastest”, or “world’s best gaming smartphone”. Even if these claims are questionable and ephemeral, they do get the attention of tech bloggers (I plead guilty) and readers, and ensure that the devices get their five minutes of fame.

The VIVO 4.3 is supposedly the “World’s First Dual SIM smartphone device to feature Super AMOLED Plus Technology and Dual Core CPU”. Neat, huh? In all seriousness though, this device is pretty interesting, especially considering that it will sell for a low $249 unlocked.

BLU Products VIVO 4.3 specs:

  • GSM Quad Band
  • Dual SIM Card
  • 3G HSDPA
  • 4.3″ Super AMOLED Plus (480×800 Pixels)
  • MicroSD
  • 4GB Internal Memory
  • ANDROID v4.0 ICS
  • 8.0 MP Main / 1.3MP Front Cam
  • 3.5mm Audio Jack
  • HD Recorder 720p
  • Bluetooth 3.0 and Wi-Fi
  • 1 GHz Dual Core Processor

The specs are not shabby for a cheap smartphone, except maybe for the puny amount of internal storage. Nevertheless, that can be easily fixed with a microSD card. The VIVO 4.3 runs Android 4.0 Ice Cream Sandwich, with an interesting skin applied that makes it look like the short-lived Nokia N9 running Meego. I personally liked Meego’s rounded icons, so it’s good to see them make a comeback.

In the design department, BLU seems to have taken inspiration from the big boys, as the VIVO looks like a cross between a Samsung Galaxy S2 and iPhone. Speaking of the S2, the VIVO 4.3 features the same display found on Samsung’s 2011 flagship, which is excellent even for today’s standards.

Overall, the BLU VIVO 4.3 looks pretty interesting, and I can see it become quite popular in countries where people actively look for dual-SIM phones. BLU plans to sell the VIVO 4.3 primarily in Latin America and parts of Asia, although the phone will first become available in the United States for $249.99 unlocked from “major retailers” starting this September.

Are you interested in the BLU VIVO 4.3?


BLU Products announces the VIVO 4.3 – World’s First Dual SIM smartphone device to feature Super AMOLED Plus Technology and Dual Core CPU

New device meant to capitalize on the explosive growth and demand of Dual SIM smartphone devices in emerging markets as well as increased demand for unlocked smartphone devices in US MVNO Channels

MIAMI, Aug. 3, 2012 /PRNewswire/ — BLU Products, one of the fastest growing mobile phone manufacturers in the world, announced the new Vivo 4.3, becoming the first manufacturer to produce a Dual SIM device to include either a Super AMOLED Plus LCD, or Dual Core Processor – realizing increased performance, user experience and capabilities for consumers in emerging markets, as well as non-contract unlocked devices in the United States.

“We are extremely excited as we continue to pioneer the growing demand of Dual SIM handsets in emerging markets by offering the most outstanding Dual SIM smartphone available anywhere in the world today.” said Samuel-Ohev-Zion, CEO of BLU Products. “Additionally, this is the first in a series of exciting new Android devices we will be announcing, as we are actively and aggressively moving towards providing high performance, affordable smartphones to the ever growing unlocked no-contract segment in the United States.”

The Vivo 4.3 features no physical hardware buttons on the front to ensure a seamless elegant design, and is run by a MediaTek MT6577 dual core 1GHz Cortex™-A9 CPU with 3G/HSPA connectivity, running the latest Android 4.0 Ice Cream Sandwich Operating System. Additionally, the Vivo is designed to deliver high-end multimedia capability, with an 8MP camera, plus HD video recording and playback. The highlights of the phone include the rich viewing experience of the brilliant Super AMOLED Plus 4.3″ Display, along with true dual SIM capability allowing both SIMs to be active and receive calls simultaneously.

The unlocked VIVO 4.3 will begin shipping to major US Retailers in September 2012 with an MSRP of $249.99 and will soon follow through Latin America, and parts of Asia.

About BLU Products
BLU Products, founded in 2009, designs affordable, attractive and innovative mobile devices to suit a wide variety of consumer needs. Over four million BLU mobile devices have been sold in over 40 countries. Headquartered in Miami, Florida, BLU is one of the fastest-growing mobile phone manufacturers in the world. For more information,

Carmen Gonzalez

PR Newswire (