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When is the best time to post on TikTok?
TikTok is quickly becoming one of the most used social media platforms worldwide and, as such, is fertile ground for growing an audience. However, knowing the best time to post is one key to going viral. Since trends form and change almost daily, timing has everything to do with knowing your audience and their geolocation. Here’s how to know when to post on TikTok.
Read more: How to see who viewed your TikTok
To know when to post on TikTok, you'll need a business account to view the analytics of your audience. You can then schedule your videos to post on the app when they are awake and active.
How to switch TikTok to a Business account
Users with professional accounts can access more features, such as performance metrics and audience insights. That data can help tailor your posting strategies to what content your audience likes best. For our purposes, it can also help determine when to post on TikTok by knowing where your audience lives.
Setting up a business account is free, so you might as well take advantage of the extra features to help grow your online presence. You can switch to a business account by navigating to your Profile–> Settings and privacy–> Manage account and selecting Switch to a Business account.
You’ll be asked to choose the category that best describes your account. The category won’t be displayed publicly but will help TikTok suggest strategies to reach your intended audience.
How to view analytics in TikTok
Once you’ve created a business account, you can access the Business suite from the settings menu on your Profile.
Tap Analytics to view various stats, such as when you posted videos and others viewed them.
Under Overview, you can see how many followers, videos, and profile views your account has gained. Under Content, you can view detailed data on specific TikTok posts, such as total playtime and how big the reached audience was. Note that you can only see analytics for videos you posted after turning on the feature.
Under the Followers tab, you’ll find details on your audience, such as the Top Territories.
You can use this data to determine when your biggest audience is awake. This can be tricky, as certain territories cover larger time zones than others. Thankfully, another benefit of a TikTok business account is scheduling your posts, allowing you to plan and post content over the most active periods.
When is the best time to post on TikTok: What do the experts say?
Besides scheduling video posts over your follower’s most active time zones, some research has found a few critical times to post that you don’t want to miss. After analyzing over 100,000 TikTok posts and engagement rates, Influencer Marketing Hub narrowed down some of the best times to post. Here is a graph of their results.
Note that all the times are in EST and ignore sectors. However, it can’t hurt to try posting during these time slots and then stick with what works best according to your analytics.
Conversely, sometimes you may want to avoid posting on TikTok if there aren’t a lot of active users. According to Influencer Marketing Hub’s data, the worst times to post on TikTok are
- 5 pm, 6 pm, and 9 pm on any day of the week
- 10 am — 3 pm on Sunday through Wednesday
- 12 am — 4 am on Friday through Monday
- Any time after 9 am on Tuesday
If you can post during the optimal time windows and avoid the low traffic, your videos should have an advantage in getting seen. Good luck TikToking!
Read more: How to delete your TikTok account
If gaining followers matters to you, post your videos at optimal times to maximize engagement. That time depends on where your audience is located and when they are awake and active. Learn how to find this data in our guide.
Most TikTok influencers post a few times per day. However, it’s best to prioritize quality over quantity when it comes to producing videos. Take the time to make a couple of great videos instead of many mediocre ones.