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Your guide to the best fashion smartwatches (November 2021)

Smarts have never been more in style.
By
November 17, 2021
A Skagen Falster 3 rests on a green and blue book.

There’s room here for a clever beauty and brains pun, but we’re just going to get to the point. Smartwatches don’t just come in sporty packaging anymore. If you’re looking to add style to your wrist along with some tech, check out our picks for the best fashion smartwatches you can find.

The best fashion smartwatches

A number of favorite fashion brands now offer smartwatch models, and the results are head-turning devices. These statement accessories echo the glam of their traditional counterparts (and mimic their price tags as well). If you want the basics of fitness tracking and smart tech but don’t want to look like you belong at the gym, you’ll love the versatility of a fashionable smartwatch. Class up your closet with the latest from Fossil, or strap into some bling with a pave-studded option from Michael Kors.

Smartwatches from fashion brands range in style as well as price point. In the end, choosing the right fit comes down to personal taste. We rounded up the best options available to get you started.


Fossil Gen 6: The fashion smartwatch with promise

Carrying on its predecessor’s high-end design and solid performance, the Fossil Gen 6 line takes things up a notch. A new heart rate monitor and SpO2 sensor bring more accurate health and fitness tracking, while key internal improvements drive speedier performance. It’s available in loads of new bands and colorways, so users can grab the watch that best fits their style. Since launch, the device has been running the same old Wear OS as the Gen 5, but it’s on the shortlist to receive Google and Samsung’s co-developed Wear OS 3 platform in 2022. This promising future is worth keeping in mind when staring down the watches roughly $300 price tag.

Check out our full guide to learn more about the Fossil Gen 6.


Michael Kors Gen 6 Bradshaw: The Michael Kors smartwatch with the best tech

The newest Michael Kors watch with the latest hardware and software, the Gen 6 Bradshaw is a bulky, statement piece with a price tag that knows it. Available in four designs, the devices all feature a 44mm case and 1.28-inch AMOLED touchscreen display. Packed behind the glitz and crystal, users will find offline music support, fitness tracking, SpO2 monitoring, built-in GPS, Google Assistant, and Bluetooth for phone calls. While the Gen 6 Bradshaw currently runs Wear OS 2, it is likely that the device will receive a Wear OS 3 rollout in 2022. Currently, this is the only Michael Kors smartwatch positioned for such an update. Prices for the Gen 6 Bradshaw start at $350.

See more: The best Michael Kors smartwatches for women


Fossil Gen 5: An oldie but a goodie 

A Fossil Gen 5 fashion smartwatch rests on a wooden surface displaying its watch face.
Fossil Gen 5 Smartwatch

The Fossil Gen 5 has officially been outdone by the latest Fossil Gen 6, but it’s still a great money-saving option for users who don’t mind older specs. On this device, you’ll find solid performance and fitness tracking, a speaker module for Google Assistant, NFC for Google Pay, built-in GPS, and an optical heart rate sensor. However, it, unfortunately, won’t be eligible for a Wear OS 3 update. Additionally, the battery life on the device could be better, but with Fossil’s custom battery modes, it’s not bad. You can often find older-gen Fossil devices on sale, so plan to search out the Gen 5 for under listing price.

Check out our full review to learn more about the Fossil Gen 5.


Skagen Falster 3: The best fashion smartwatch with a minimalist aesthetic

A mans arm rests on a table, displaying a Skagen Falster 3.

For a unique, minimalist design you’d be hard-pressed not to like, the Skagen Falster 3 nails it. Below the hood, the device packs 8GB of storage, a heart rate sensor, built-in GPS, NFC for Google Pay, and a 3ATM water resistance rating. Like the Fossil Gen 5, it also offers a speaker module for making and receiving calls over Bluetooth. Unfortunately, like the Fossil Gen 5, the Falster 3 won’t be eligible for a Wear OS 3 update. If having the absolute latest Wear OS isn’t a priority, this is both a great-looking and great-performing option. 

Check out our full review to learn more about the Skagen Falster 3.


Emporio Armani Smartwatch 3: The best fashion smartwatch for sporty style

Emporio Armani Smartwatch 3 Wear OS 3
Emporio Armani Smartwatch 3

With the same specs as Fossil’s Gen 5 above, the Emporio Armani Smartwatch 3 is an undeniably good-looking watch. It’s available in various designs ranging from dressy metallics to the athletic synthetic rubber shown here. It’s also lighter weight than other clunkier fashion devices, making it more functional for everyday use. Compared to some of the other fashion options in this list, the Emporio retains a bit of the sportier aesthetic of typical smartwatches. That being said, it does still carry a heavy price tag.


Tag Heuer Connected: A fashion smartwatch that’s particularly customizable

Noteworthy build quality, solid sports tracking, and a variety of customization options (including interchangeable bands) make this watch a leader in upper-budget fashion wearables. The latest 2020 models of the Tag Heuer Connected line are elegant as well as impressive. Keep in mind these are heavy watches with large profiles. Users with small wrists will likely find a better fit elsewhere. In addition to good looks, the devices run Wear OS and offer smartwatches features, including connected GPS, Google Pay, an accelerometer, a heart rate sensor, and full-fledged sports tracking in the Tag Heuer app. Pricing starts at $1,800 for models with steel cases and rubber straps and climbs as high as $2,350 for titanium models at the top. 

See also: The best Wear OS smartwatches


Montblanc Summit Lite: A beautiful eco-friendly smartwatch from Montblanc

A German-made device aimed at the eco-conscious, the Montblanc Summit Lite features a lightweight, recycled aluminum case. It’s also significantly cheaper than its siblings in the Montblanc Summit line. Overall, the device’s design is somewhat understated, but there are plenty of flashy smartwatch options available from other brands. In addition to NFC for Google Pay, GPS, and a heart rate monitor, it comes with preloaded apps such as Cardio Coach for training recommendations and Body Energy for tracking activity and sleep.


Louis Vuitton Tambour Horizon: The highest-end fashion smartwatch

By far the most expensive device on this list, the Louis Vuitton Tambour Horizon is the watch for pureblooded fashion enthusiasts. The Tambour Horizon runs on Wear OS and offers a variety of smartwatch features, but its biggest selling point is its name-brand recognition. Exclusive features include iconic Louis Vuitton customizable watch faces, the travel app LV City Guide, and Lois Vuitton watch dials. The model shown above runs for about $3,500, but prices go as high as $8,700 for the Tambour Horizon Pure White & Diamonds.