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Your guide to the best fashion smartwatches (February 2022)

Smarts have never been more in style.
By

Published onFebruary 20, 2022

An image of the SKAGEN Falster Gen 6 on a table showing the watch face and display

There’s room here for a clever beauty and brains pun, but we’re just going to get to the point. Smartwatches don’t just come in sporty packaging anymore. If you’re looking to add style to your wrist along with some tech, check out our picks for the best fashion smartwatches you can find.

Buying the right fashion smartwatch for your needs

A number of favorite fashion brands now offer smartwatch models, and the results are head-turning devices. These statement accessories echo the glam of their traditional counterparts (and mimic their price tags as well). If you want the basics of fitness tracking and smart tech but don’t want to look like you belong at the gym, you’ll love the versatility of a fashionable smartwatch.

Class up your closet with the latest from Fossil, or strap into some bling with a pave-studded option from Michael Kors. Both offer a device positioned for Google’s latest Wear OS 3 update when it becomes available. Have an even bigger budget? Check out this year’s latest product from Louis Vuitton. Finally, if you want a good-looking device but not a hefty price, don’t miss the deals of shopping older tech. 

The best fashion smartwatches

  • Fossil Gen 6: Poised to receive a Wear OS 3 update later this year, the Gen 6 is Fossil’s best fashion smartwatch, and the Fossil wearable touting the best specs.
  • Michael Kors Gen 6 Bradshaw: The Gen 6 Bradshaw is the best Michael Kors fashion smartwatch. With a bit more bling than Fossil’s Gen 6, the Bradshaw is another option slated for Wear OS 3.
  • SKAGEN Falster Gen 6: The best fashion smartwatch with a minimalist aesthetic is the SKAGEN Falster Gen 6. While the outside is sleek and understated, this device will eventually pack Wear OS 3 under its hood. 
  • Fossil Gen 5: The Fossil Gen 5 is the best budget fashion smartwatch. Anyone comfortable without the latest tech can save some cash with this popular device.
  • Emporio Armani Smartwatch 3: For those who like to look good at the gym, the Emporio Armani Smartwatch 3 is the best fashion smartwatch with a sporty style. It is not a Wear OS 3 compatible device, however, as it shares specs with the Fossil Gen 5.
  • Tag Heuer Connected 2020: The Tag Heuer connected 2020 is a costly choice but it’s also very versatile. This pick is the best fashion smartwatch for users who want a customizable device.
  • Montblanc Summit Lite: The best eco-friendly fashion smartwatch, the Montblanc Summit Lite is a beautiful device offering sleep tracking, Google Pay, and a number of other basic features. 
  • Louis Vuitton Tambour Horizon Light Up: For shoppers with an even bigger budget, Louis Vuitton’s Tamobour Horizon Light Up is the highest-end fashion smartwatch on this list. It’s a bold and playful pick with a very high price tag.

Fossil Gen 6: The Fossil smartwatch with promise

A Fossil Gen 6 is perched on a picnic table.

Carrying on its predecessor’s high-end design and solid performance, the Fossil Gen 6 line takes things up a notch. A new heart rate monitor and SpO2 sensor bring more accurate health and fitness tracking, while key internal improvements drive speedier performance. It’s available in loads of new bands and colorways, so users can grab the watch that best fits their style.

Since launch, the device has been running the same old Wear OS as the Gen 5, but it’s on the shortlist to receive Google and Samsung’s co-developed Wear OS 3 platform sometime this year. This promising future is worth keeping in mind when staring down the watches roughly $300 price tag.

Check out our full guide to learn more about the Fossil Gen 6.

Michael Kors Gen 6 Bradshaw: The Michael Kors smartwatch with the best tech

The newest Michael Kors watch with the latest hardware and software, the Gen 6 Bradshaw is a bulky, statement piece with a price tag that knows it. Available in four designs, the devices all feature a 44mm case and 1.28-inch AMOLED touchscreen display.

Packed behind the glitz and crystal, users will find offline music support, fitness tracking, SpO2 monitoring, built-in GPS, Google Assistant, and Bluetooth for phone calls. While the Gen 6 Bradshaw currently runs Wear OS 2, it is likely that the device will receive a Wear OS 3 rollout in 2022. Currently, this is the only Michael Kors smartwatch positioned for such an update. Prices for the Gen 6 Bradshaw start at $350.

SKAGEN Falster 6: The best fashion smartwatch with a minimalist aesthetic

An image of the SKAGEN Falster Gen 6 on the wrist showing offline spotify downloads

If a minimalist design is what you’re looking for, the SKAGEN Falster series delivers. Like its predecessor, the Danish-inspired SKAGEN Falster Gen 6 is simple, understated, and well-built. Unlike the Gen 3, the device runs on Qualcomm’s Snapdragon Wear 4100 Plus platform, which is currently one of the highest-end wearable chipsets available. It will also be eligible for a Wear OS 3 update when it becomes available.

Other new features include an upgraded heart rate sensor, an SpO2 monitor, and much faster charging. Plus fan favorites like a crisp 1.28-inch AMOLED display, 8GB of storage space for music and apps, on-wrist phone call support, and Fossil Group’s customizable battery modes. The device does however fall short in its fitness tracking, which we found to be unreliable.

Check out our full review to learn more about the SKAGEN Falster Gen 6.

Fossil Gen 5: An oldie but a goodie 

A Fossil Gen 5 LTE displays the time on a user's wrist.

The Fossil Gen 5 has officially been outdone by the latest Fossil Gen 6, but it’s still a great money-saving option for users who don’t mind older specs. On this device, you’ll find solid performance and fitness tracking, a speaker module for Google Assistant, NFC for Google Pay, built-in GPS, and an optical heart rate sensor.

However, it, unfortunately, won’t be eligible for a Wear OS 3 update. Additionally, the battery life on the device could be better, but with Fossil’s custom battery modes, it’s not bad. You can often find older-gen Fossil devices on sale, so plan to search out the Gen 5 for under listing price.

Check out our full review to learn more about the Fossil Gen 5.

Emporio Armani Smartwatch 3: The best fashion smartwatch for sporty style

Emporio Armani Smartwatch 3 Wear OS 3
Emporio Armani Smartwatch 3

With the same specs as Fossil’s Gen 5 above, the Emporio Armani Smartwatch 3 is an undeniably good-looking watch. It’s available in various designs ranging from dressy metallics to the athletic synthetic rubber shown here. It’s also lighter weight than other clunkier fashion devices, making it more functional for everyday use.

Compared to some of the other fashion options in this list, the Emporio retains a bit of the sportier aesthetic of typical smartwatches. It’s less imposing as a fashion statement and more a simple classy sports watch. That being said, it does still carry a heavy price tag.

Tag Heuer Connected 2020: A fashion smartwatch that’s particularly customizable

Noteworthy build quality, solid sports tracking, and a variety of customization options (including interchangeable bands) make this watch a leader in upper-budget fashion wearables. The latest 2020 models of the Tag Heuer Connected line are elegant as well as impressive. Keep in mind these are heavy watches with large profiles. Users with small wrists will likely find a better fit elsewhere.

In addition to good looks, the devices run Wear OS and offer smartwatches features, including connected GPS, Google Pay, an accelerometer, a heart rate sensor, and full-fledged sports tracking in the Tag Heuer app. Pricing starts at $1,800 for models with steel cases and rubber straps and climbs as high as $2,350 for titanium models at the top. 

Montblanc Summit Lite: A beautiful eco-friendly smartwatch from Montblanc

A German-made device aimed at the eco-conscious, the Montblanc Summit Lite features a lightweight, recycled aluminum case. It’s also significantly cheaper than its siblings in the Montblanc Summit line.

Overall, the device’s design is somewhat understated, but there are plenty of flashy smartwatch options available from other brands. In addition to NFC for Google Pay, GPS, and a heart rate monitor, it comes with preloaded apps such as Cardio Coach for training recommendations and Body Energy for tracking activity and sleep.

Louis Vuitton Tambour Horizon Light Up Connected: The highest-end fashion smartwatch

A product image of a Louis Vuitton Tambour Horizon Light Up Connected smartwatch.

By far the most expensive device on this list, the Louis Vuitton Tambour Horizon Light Up is the watch for pureblooded fashion enthusiasts. It’s the third generation of the brand’s smartwatch lineup and the first to skip out on Wear OS. Beyond aesthetics, it offers a variety of smartwatch features, but its biggest selling point is its name-brand recognition.

On-screen, users will find a variety of watch faces echoing the brand’s iconic design cues, and can even personalize the device with their own initials. But the real fun comes from the device’s 24 LEDs lining the curved edge of the display. These branded graphics light up in a variety of colors whenever users receive a notification.

As far as the details, the Tambour Horizon Light Up features a 44mm case available in matte black, matte brown, and polished steel. Pricing for the base model starts at a jaw-dropping $3,400.

FAQs 

Q: What is the most stylish smartwatch?
A: Style and taste are deeply personal, so there is no clear pick for the most stylish smartwatch available. The devices above are considered fashion smartwatches as they are produced by fashion brands. However, some users consider even devices with a more typical smartwatch look to be stylish. The Galaxy Watch 4 Classic, for example, is an elegant option from Samsung.

Q: Is the Apple Watch fashionable?
A: Again, this is a matter of personal taste. If you own an Apple Watch, consider browsing your device’s customizable watch faces to find a look that fits the aesthetic you hope to achieve.

Q: How does a fashion smartwatch compare to a hybrid smartwatch?
A: In general, hybrid smartwatches look much more like traditional analog watches but pack smart specs and features. Check out our list of the best hybrid smartwatches to learn more about these unique wearables.

Q: Are fashion smartwatches compatible with both Android phones and iPhones?
A: As always with wearables, iOS and Android compatibility varies from device to device. All of the options above can be paired with a recent iPhone or Android phone. However, check to see if your model of phone is compatible.