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Barnes & Noble announces partnership with Samsung for a new NOOK Tablet
Today, Barnes & Noble announced a new two year partnership with Samsung. The companies announced that they will launch a co-branded tablet known as the Samsung Galaxy Tab 4 Nook in August. The tablet will feature Samsung’s hardware and customized Nook software with a 7-inch display.
Most likely, this partnership will end Barnes & Noble’s venture into hardware design and save the company millions over the partnership. Barnes & Noble will continue to offer their backlit e-ink e-reader, Nook GlowLight.
Barnes & Noble has been reducing its investments in the Nook unit after earlier tablet models did not connect with consumers, struggling to compete with Amazon’s Kindle and Apple’s iPad.
Barnes & Noble says these tablets will be “prominently displayed” at the bookseller’s 700 U.S. stores.
Last year, Barnes & Noble announced their intention to outsource tablet designs to third parties. They would backtrack on this decision a couple months later.