AT&T is running a new promotion for U-Verse customers that includes HBO, broadband, and a year of Amazon Prime for $40. The Amazon Prime subscription includes all perks of being a full Amazon Prime subscriber such as two-day shipping, Prime Music, etc. In order to get this promotion, you will need to sign up for a year of service with AT&T, which includes the U-Basic TV package and the Max Plus (18 Mbps) broadband tier.
AT&T started offering the bundle back in April, although the monthly price would sky-rocket to $70-$80 a month after the promotional period ended. Now, if you leave before a year is finished, you will need to pay AT&T a $180 termination fee.
“For customers purchasing $39 U-verse bundle with 1-year term online at att.com. Online activation through Amazon required. Redemption email with fulfillment instructions will be emailed to customers after installation of qualifying U-verse services. If an existing Prime member, the included year will be added to the end of your existing subscription. Offer ends December 13, 2014.” – DSLReports
Amazon is continuing to compete with Netflix for customers as this deal will allow Amazon to show off their new content including old HBO shows, which Netflix doesn’t offer.
While some people will continue to dispute whether cord-cutting is growing or not, lower-cost offerings like this continue to show that cable companies are slowly starting to realize that fewer want to pay for the traditional TV bundles. Even if we don’t include AT&T’s recent purchase of a YouTube video network named Fullscreen, it is clear that online video is becoming a top priority for companies such as AT&T. Look no further than both Dish Network and Sony who are trying to push out a Web TV model in the near future.
As PCWorld notes, customers should be careful about the fees that AT&T will likely try to push onto consumers when signing up for this deal.
- $49 service activation fee
- Up to $99 in equipment installation fees
- Broadcast surcharge of $2.99 per month
- $15 more per month for a whole-home DVR
- $10 more per month for high-definition service
- Assorted taxes and other regulatory fees