AT&T adds wireless customer data to TV ad targeting platform

AT&T has announced that they will use mobile subscriber information to help advertisers better target TV ads. AT&T said the data will come from not just their mobile customers but from its AT&T U-verse subscribers.

AT&T says the data will be anonymous and the mobile subscriber information will include:

• What wireless device the customer is using,
• What operating system the customer is using,
• How large a data plan the customer has, and
• When the customers contract expires.

AT&T claims that giving this mobile subscriber data will allow marketers and advertisers the ability to specifically target ads toward tech consumers. AT&T did say that customers can opt out of the advertising sharing program.

In the summer of 2013, AT&T said that they “may” begin selling anonymous information about its customers’ wireless and Wi-Fi locations, U-verse usage, website browsing, mobile application usage and “other information” to other businesses.

Recently, AT&T’s announced that wireless service revenue had decreased 1.4 percent in the second quarter.