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AT&T adds wireless customer data to TV ad targeting platform
AT&T has announced that they will use mobile subscriber information to help advertisers better target TV ads. AT&T said the data will come from not just their mobile customers but from its AT&T U-verse subscribers.
AT&T says the data will be anonymous and the mobile subscriber information will include:
- What wireless device the customer is using,
- What operating system the customer is using,
- How large a data plan the customer has, and
- When the customers contract expires.
AT&T claims that giving this mobile subscriber data will allow marketers and advertisers the ability to specifically target ads toward tech consumers. AT&T did say that customers can opt out of the advertising sharing program.
In the summer of 2013, AT&T said that they “may” begin selling anonymous information about its customers’ wireless and Wi-Fi locations, U-verse usage, website browsing, mobile application usage and “other information” to other businesses.
Recently, AT&T’s announced that wireless service revenue had decreased 1.4 percent in the second quarter.