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ASUS to introduce "next transformations" at Computex 2012

May 29, 2012

In the tech world, product announcements and releases are met with a lot of fanfare. For most, it’s just a general sense of relief to be able to step away from the whirlwind of speculation and to finally get definitive answers on what to expect. It’s been almost a month since the unveiling of the Galaxy S3 and some crazy rumors still flash before my eyes (2GB RAM confirmed! 12MP camera a must!). But the tech world waits for no one, and we were are now hearing rumblings of Google planning to release five Nexus devices, including at least one Nexus tablet.

With Computex 2012, held in Taipei, right around the corner, it’s ASUS’ turn to join the fun.

Following in the footsteps of Samsung’s first Galaxy S3 teaser, ASUS has released a similarly vague trailer centered around what the Taiwanese company is calling the “next transformations.” Computex is in ASUS’ back yard, so we should expect something amazing from them.

While the video itself gives up little indications on what ASUS is cooking up, the teaser will at the least get the rumor mill turning once more. Here are two pieces of speculations that we can make based on it.

  • Considering the fact that the word “Transformer” defines ASUS’ tablet lineup, “next transformations” could very well point towards a new tablet. The only problem is that the Transformer Pad Infinity already features a 1920×1200 display resolution. Moreover, all ASUS recent tablets, starting from the Transformer Prime, feature quad-core Nvidia Tegra 3 processors. I think that the Infinity is as high end as it can get for now, but hopefully ASUS will prove me wrong. With the unveiling of project “Kai”, ASUS could be going the other way to introduce a series of budget-friendly tablets.
  • Cloud computing and storage is  “in” right now, and the video does extensively feature actual clouds and even mentions the line “the shape of the cloud is ever changing.” This might be a reference to ASUS’ own cloud storage system and their plan to introduce better inter-device connectivity. An amazing feature to have, but I don’t think something like this would warrant an extensive teaser campaign. But, the Google Drive launch happened, so I may be wrong.

Altough Computex starts June 5, the video ends with the line, “the excitement starts May 31.” So while we can hope for a formal device/product announcement then, it will likely be a longer, possibly not-so-vague, trailer.

You can watch the video trailer here:

You can find more information on Computex 2012, which will be held from June 5 to June 9, here.

What are your thoughts? What do you think ASUS’ “next transformation” is going to be? Are you excited about the possibility of a new tablet, or still disappointed that the Transformer Pad 300 and Infinity have still not shipped? Let us know in the comments section below.