ASUS 2014 CES BRAND LOGO2

When Android Wear was first announced, it was revealed that Asus would be one of the companies partnering up for the effort. Since then, we’ve seen a Samsung and LG watch and the Moto 360 is on its way. So when will Asus take the wraps off its first smartwatch? A new report from Focus Taiwan suggests that Asus will formally debut the watch at IFA.

According to the report, Asus CEO Jerry Shen revealed at an investor’s conference that their wearable had been well received by Google for having a great design and a price target that would outdo the competition. This falls in line with previous whispers that the watch could cost as low as $100 – $150, though that’s really just speculation at this point.

[quote qtext=”We’re dreaming big about the future of wearable devices, but the dream will not come true this year or in the first half of next year because the market demand has not picked up.” qperson=”Jerry Shen” qsource=”Asus CEO” qposition=”center”]

Interestingly enough, Asus is also reportedly working on a second watch due to perceived future demand for Android Wear devices. Shen believes the future for wearables is big, though admits it could be a year or more before the market really takes off. For now we’d take the entire report with a grain of salt, but we certainly wouldn’t be too surprised to see Asus unveil its watch sometime in the near future.

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