huawei ascend mate 7 unboxing initial setup aa (12 of 20)

The Ascend Mate 7 was one of the surprise hits of IFA this year, impressing with its build quality, great screen, and accurate fingerprint scanner. Huawei’s 6-inch beast is off to a good start in stores as well, even if it hasn’t launched yet in Europe and North America.

Huawei announced on Twitter that the Mate 7 hit an early milestone, roughly a month after it went on sale in China and other East Asian markets:

https://twitter.com/HuaweiDevice/status/524923354743312385

One million in a month is little compared to the hauls of Huawei’s bigger rivals, Apple and Samsung, but a notable performance nonetheless for the Chinese company. Huawei is ranking third in world sales, with a 6.8 percent share that is bolstered by China and other fast growing regions. The company is less successful in Western Europe and the US, where it lacks the brand power of its competitors and suffers from its perceived ties with the Beijing regime.

But the world’s perception of Huawei is changing. The company is the first mainland Chinese company to enter Interbrand’s top of the world’s 100 most valuable brands. Even in the difficult US market, Huawei is making progress, helped by its initiative to sell the Ascend Mate 2 for just $299 through its online store.

The Mate 7 is scheduled to go on sale in Europe for about 500 euros by the end of this month, but we don’t know yet when to expect it across the Atlantic, where Huawei will probably sell it unlocked through its online store. Stay tuned for news on this front.

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