HUAWEI Ascend G7 first look

While the Ascend Mate 7 is certainly the bigger announcement from HUAWEI this week, at IFA 2014 the company also showed off the mid-tier Ascend G7. We were able to get our hands on the device for a little while, taking a quick first look at the G7. Like the Mate 7, the device has a metal design with a rigid feel to it but provides a slender grippable experience as a result. Where things differ substantially is in overall size and specs.

Instead of a 6-inch full HD display, you get a 5.5-inch 720p screen. Gone is the octa-core HUAWEI processor, replaced with a 64-bit capable Snapdragon 410. Other specs include 2GB RAM, 16GB storage (no expansion), LTE, a 13MP main camera, a 5MP front cam and a 3000 mAh battery that should provide at the very least a full day’s battery life on a single charge and likely you may even be able to stretch it longer than that. Turning to the software, the Ascend G7 offers pretty much the same experience as the higher-end Mate 7, complete with the Emotion UI and new, simplified camera app.

The HUAWEI Ascend G7 might not be the most exciting handset, but it’s still an attractive mid-range device that could be perfect for someone lured in by the Mate 7 but looking for something even more affordable. The G7 is expected to price around 299 euros ($387) when it launches in Europe later this year.