For several years, Android had the advantage of modern screen sizes, a benefit that’s reflected in its massive 85 percent global market share. But Apple fans can now finally enjoy larger screens – 4.7 and 5.5 inches varieties – and that could slow the steady stream of defections to Android and, maybe, even bring in some new users.

Apple is clearly hoping to attract Google users, as it put up a guide for moving content from Android to iPhone, including mail and contacts, photos and videos, music, books, documents, and apps.

The guide explains how to set up iPhones with new email addresses and copy over contacts and calendars using apps like Copy My Data and AT&T Mobile Transfer. There are similar sections for moving over photos, music, and documents, as well as instructions for setting up iCloud.

Move content from your Android phone to iPhone 001626

The biggest problem with switching platforms is probably finding and installing replacements for all your apps. Apple’s guide touches on this issue – “go to the App Store, search for the apps you have now” – but fails to mention that you may have to re-purchase some of the apps you already paid for on Android.

Putting up a switching guide isn’t newsworthy in itself. After all, it’s perfectly normal to help customers bring their business to your platform. Android OEMs have been doing it for years. But Apple publishing this guide is highly symbolic of its current standing in the mobile landscape. Apple can no longer ignore or dismiss Android, and, more importantly, it must counter it in every way it can.

What say you, Android users? Will Apple’s bigger screens change the balance in the market? Are you in any way tempted by them, or do you know people who are considering switching to iPhone?