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Android rules supreme in Europe, but Apple manages record performance in US

A recent study reveals that, while iPhone is stronger in the US, Android dominates the top markets in Europe. Apple managed a record performance, boosted by the launch of the iPhone 5.
December 22, 2012

A recent report by Kantar Worldpanel ComTech reveals that Apple has been able to capture more than half of the total smartphone marketshare in the US in the 12 weeks ending on November 25. According to the study, Apple held 53.3% of the market in the US, which is the highest the company has ever achieved since it entered the phone business. The company had 37% of the US market share same time last year.

The recent gain is credited to the new iPhone 5, which has helped boost overall iPhone sales. iPhone’s rise in the US has come at the expense of Android. Last year, Android had a US smartphone market share of 53%, which has come down to 42% in one year.

While iPhone is getting stronger in the US, Android is increasingly dominant in Europe. According to Kantar’s sales data, Android has a share of 61% of the market in the top five European markets. Android’s share has risen from 51.8% of last year.

In Europe, Samsung is the number one smartphone manufacturer across the top five biggest countries of the continent. Samsung alone held 44.3% market share in the 12 weeks analyzed. Apple came in second, with 25.3%, share while HTC, Sony and Nokia fought for the third place.