The first batch of Android One handsets launched in India the other day, and the first wave of consumer reactions already seem very positive. Amazon India is reportedly already out of stock of the Micromax Canvas A1, but the site suggests that the phone will be in stock tomorrow.
Each of the handsets is powered by a quad-core MediaTek processor, and the SoC developer is so pleased with the initial response that it is already forecasting that between 1.5 and 2 million Android One handsets could be sold in India before the end of the year.
Whilst this may not seem like a large number when compared to the launch of other flagship smartphones, remember that Android One is only rolling out in a single region at the moment.
Whilst Android One offers an excellent value proposition, an equally important feature of Android One is that handset updates will come directly from Google. The project is not just about cost, but about improving the software experience too, as budget handsets have often been left with poor software support. When asked about the likely impact of Android One on the Indian market, MediaTek’s Mohit Bhushan responded with the following:
“In the short term, there can be disruptions. But, this will eventually lead to handset makers not part of Android One to invest on innovating the mobile experience.”
What are your thoughts on the MediaTek powered Android One range?