Image from Admob

Every few months we bring you an update courtesy of Admob mobile advertisement statistics. AdMob is one of the world’s largest mobile advertising networks, offering solutions for discovery, branding and monetization on the mobile web. This puts them in a great position when it comes to providing a cross-section of which devices are requesting the most adverts.

Android has grown month on month now accounting for 39% of smartphone requests compared to 47% for iPhone OS in the United States. Looking worldwide, Android accounts for 21% compared to the iPhone’s 50%. One of the most interesting statistics to come out of this most recent report from Admob is the fact that some 73% of Android users are male, while only 56% of iPhone users are male. Furthermore, according to ‘industry sources’, Android based devices are dropping in price much faster than originally expected. This is made even more evident with the release of the T-Mobile Pulse Mini from Huawei which we have original hand-on video available from our sister site after the jump taken from MWC.

James Tromans
Contributing editor of, based in the U.K.