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Android kicking butt and taking names, represents 58.4% market in the UK and 49.3% in the U.S.

Android continues to steal the show with a massive 58.4% of the smartphone market in the UK and 49.3% in the US, based on the three-month period ending in March. How do things compare across the rest of globe?
April 29, 2013

Kantar Worldpanel’s latest stats are in, and it doesn’t look good for iOS. Based on the three month period ending with March, Android dominates the scene in every “key global market” with the exception of Japan, where iOS enjoys 3.4% more control than Android. That’s right, even the United States currently sees Android on top with 49.3% of the market, as opposed to iOS’ 43.7% share.

In Europe, the situation is even more dire for the Cupertino giant. In the United Kingdom, Android continues to steal the show with a massive 58.4% of the smartphone market, with iOS following in a distant second with 28.9%.

Think that’s a crazy low share for Apple? In Spain, Android represents 93.5% of the smartphone market for 2013, with Apple representing just 3.2% of the market. Looking at Spain, the UK, Germany, Italy and France together, Android represents 68.8% of the market, with iOS in second place with 19.4%. Similar growth exists in Australia as well.


This has clearly been a great year for Google’s Android OS, and is only about to get better with highly anticipated Android flagships like the HTC One and Samsung Galaxy S4 already generating quite a bit of hype, and rightfully so. One iPhone model just can’t compete with hundreds of excellent Android devices – ranging from the low end to the extremely high end – which is probably why rumors continue to indicate Apple is preparing a low-end handset of its own.

It is worth noting that while Apple didn’t get any great news with these latest stats, the situation for Microsoft is much better than ever before. In the United States, Windows Phone represented 5.6 percent of the sales for the first quarter of 2013, which was up 1.9 percent from the same period last year. In the European Union Five, Windows Phone represented 6.5% of the market, versus 4.1% last year during the same timeframe.

For Symbian and Blackberry, things continued about as you’d expect them: downhill in every market that Kantar tracks.

What do you think of these latest stats? Does it surprise you that Apple is continuing to decline while Microsoft is starting to see growth?