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Android Fragmentation, as seen by the Open Signal team
When we think about Android, one of the first things that comes to mind is variety. While a nice luxury to have, it also brings a wealth of other problems in what we like to call fragmentation. So many devices, so much variety, and it doesn’t stop at hardware.
Open Signal has just released their Android Fragmentation Visualized report, at it has some interesting statistics. The info provided by Open Signal shows eight different Android iterations in use, whereas Apple has three iOS variants. Of those three, one has one percent of the overall share, leaving the other two to take the lions’ share. Of the remaining two, iOS 6 holds a staggering 95% of devices, meaning nearly everyone is up-to-date.
While Android diversity is a bit like the never ending cycle of a snake eating its tail, hardware is as good a place to start as any. We’ll start with a bit of a disclaimer on this whole report, though: these numbers represent Open Signal Maps’ own unique statistics, and are not in any way official Google figures. While not official, Open Signal Maps is a widely used app (nearly 4 million downloads and counting), and therefore is often looked upon as a good barometer for what is really happening with fragmentation. Their numbers also coincide with official Google statistics on fragmentation. In equity, Open Signal decided to sample 682,000 devices for this report, which is the same number they sampled last year.
When it comes to device fragmentation, Open Signal Maps has some very clear evidence that the situation is getting more diverse on a hardware level. They saw their app realized on 3,997 different devices in all of 2012. That’s an interesting enough number, but when you account for the 11,868 device already in 2013, the task of adopting Android across the board starts to become clear.
With so many devices utilizing the app, you can imagine the screen sizes vary a bit. That’s probably putting it far too mildly.
The screenshots above show another way in which Apple has it right. Developers for Android have to get their app to work on a variety of screen sizes, while the Apple landscape is much easier. It may seem like extra work is needed for all those dissimilar screen variants, but that’s not always the case.
I reached out to my friend Samuel Johnston with Open Source to find out how developers successfully navigate the amazing breadth of screen size variants:
[quote qtext=”We tried to do two things: come up with a type of layout that scales well, secondly make sure all the images in that layout stay really sharp. Some things look stupid when scaled while others don’t – e.g. if you blow up a button, it will look like it was made for a giant, but if you blow up a dial it will look like you’ve just made it clearer. In general as you move up screen sizes, the white space should scale up more than the size of UI elements.” qperson=”Samuel Johnston” qsource=”Open Signal” qposition=”center”]
Devices, OEMs, and Samsung domination
One of the sleepy contributors for fragmentation lies with OEMs. If an OEM like HTC or Samsung decide they no longer wish to support a device, that device is no longer able to get an upgraded OS from the manufacturer. This can be problematic in regard to reports like this, but the decision to “abandon” a device is often due to hardware limitations. As Android gets more robust, it asks more of the hardware, and newer versions of Android on older hardware may task the device too much. Open Signal notes in their report that limited hardware for some Android devices has the ability to reach developing markets and countries with economic concerns, as the devices can be had at a lower cost. Lower cost is due to lesser hardware, and that limits the device’s capability to run the newest version of Android.
As Android gets more robust, it asks more of the hardware, and newer versions of Android on older hardware may task the device too much.
From a manufacturer’s perspective, if they have a skin (like Sense or TouchWiz) that has already been developed for an older version of Android, working that onto a low-end device for an emerging market can be a winning proposition. In many cases, the hardware is probably very similar to the device they originally designed that skin for, meaning their work is done, and another market has access to Android. It is also a good option for established markets, as it opens Android up to a whole new market segment for those that may not be able to afford an HTC One or Samsung Galaxy S4.
Samsung is in firm control
When we examine the device fragmentation chart above, we’ll see that Samsung holds the lion’s share of Android diversity. According to Open Signal’s stats, Samsung has roughly 47.5% of the Android space. Sony is a distant second with 6.5%, Motorola at 4.2%, and HTC with 3.9%. If that seems a bit off, remember that these are worldwide statistics. While Open Signal didn’t track the location of each device, they tell me that the top reporting countries are the United States (25%), Russia (5.5%), ITaly (5%), Germany (5%), Brazil (4.5%), and the UK (3.5%).
Open Signal sees eight different versions of Android running their app, which presents as much problem as benefit. When I prompted Johnston to tell me at what point they give up on a version of Android, his answer was a bit surprising to me. They rarely do:
[quote qtext=”Generally, when a new API is introduced, you have to make sure your app is compatible as any changes Android make are likely to be carried forward the next API level after that. You definitely can’t skip an API level. On the other hand, we did give up on Cupcake when its market share became so small Google stopped publishing stats of how many people have it. When a new API level comes out, there’s a mixture of feelings: you might have to give up on one of your features (e.g. the ability to control airplane mode in apps was removed in 4.2), you might have to make some small rewrites, but also there’ll be a lot of cool new things you can do as well.” qperson=”Samuel Johnston” qsource=”Open Signal” qposition=”center”]
The bottom line
Android is open source, and the folks at Open Signal appreciate and embrace that. While diversity can create a unique set of challenges for building a great app, the rewards are there. Johnston mentioned to me that good reviews led to increased downloads of their app, which led to a higher ranking in the Play Store. That can only be accomplished by diligently adopting many versions of Android, and appreciating the benefits of the operating system in the face of all the work it takes. This has a lot to do with the diversity of devices they now see, but it’s also a good barometer for where Android is in regard to such variety of operating systems in the wild.