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Android continues to grow in the US and dominate the European OS market
According to Kantar Worldpanel ComTech, smartphone sales from the last three months show that Android is continuing its dominance of the European OS market with a 73.9 percent share, with Apple holding 15.4 percent and Windows having just 9.2 percent of the market. In fact, Android continues to hold a 70 percent or higher market share in many countries.
In the US, Android grew the most with an increase of 4.5 percentage points over the year to 61.8 percent, ahead of iOS which declined 3.3 percentage points to 32.6 percent. Android’s overall share of the Chinese market was up 3 percentage points to 83.4 percent, while iOS was up 1.4 percent, to take a 15.2 percent share.
Kantar Worldpanel shows that iOS market share is barely outgrowing Android across the five largest markets in Europe, growing 1.5 percent year-on-year against Android’s 1.4 percent, but dropping 3.3 percent in the USA. However, Apple’s share in countries like the United States and Japan were lower when compared to the same timeframe last year.
Kantar also found that Windows Phone continues to flop with just a 9.2 percent share of sales in Europe’s big five countries: Germany, Great Britain, France, Italy and Spain. That figure is down 0.3 percentage points year on year. In the US, Windows Phone took 4.3 percent of sales in the quarter, also down from last year.
One of the oddest findings was that Italy seems to be the only country where the Windows Phone is growing with a 1.5 percentage point rise. This gives Windows Phone a 15.2 percent share in the country, second only to Android’s 71.8 percent share.