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Amazon to allow 'Special Offers' opt-out for Kindle Fire HD for $15

Amazon will allow Kindle Fire HD users to opt-out of 'special offers' advertising for a one-time payment of $15. But considering you've already paid $499 for the device, should you actually have to pay extra, in the first place?
September 9, 2012

Amazon recently launched its latest line of Kindle tablets and e-readers, with the Kindle Fire HD as the flagship product. The e-commerce company is positioning its tablets in the lower-range of the price spectrum to better compete against the likes of the Google Nexus 7. In exchange, though, the tablets will display “Special Offers” on the lock screen and at the bottom of the screen on select pages.

There has been some concern over news that Amazon would not be allowing any opt-outs from ads on all new models of the Kindle Fire, particularly since the $499 Kindle Fire HD 4G LTE is not exactly selling for an entry-level price as PCMag‘s Jamie Lendino puts it.

Now TechCrunch says that Amazon has confirmed they are allowing buyers to opt out of the “Special Offers” feature (which is a spiffy name for on-screen advertising).

We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. We’re happy to offer customers the choice.

This comes with a one-time payment of $15 for the life of the device, which ensures you no longer get any ads. In comparison, Amazon used to charge $30 to opt-out of Special Offers on the original e-ink Kindle.

Is $15 a fair price to pay to opt out of Amazon’s special offers? Or should you be seeing ads in the first place, given that you’ve paid $499 for a Kindle Fire HD?