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Amazon working on something “bigger than Kindle”

Amazon is reportedly working on something "bigger than Kindle," with the company having scheduled a recruiting event for an unannounced device.
January 14, 2014
amazon kindle fire hdx 7 aa (21)

Amazon is apparently working on something that’s “bigger than Kindle,” although the company most likely means it figuratively, as we don’t expect to see Amazon-made devices bigger in size than Kindle readers or Kindle Fire tablets.

The company is not yet ready to reveal what the project is, or at least not to the public, but it will talk more about the product during a recruiting even that’s scheduled to take place in Boston on January 30 (see invite below).


The Boston Globe reports that Amazon may be looking to hire new people out of Cambridge Audio Audio for a “new revolutionary V1 [Version 1] product that will allow us to deliver Digital Media to customers in new ways and disrupt the current marketplace.”

At this time, it’s not clear what the product is, but it looks like the event is about some sort of set-top box made by Amazon rather than a smartphone. The company has been rumored for quite a while to work on such devices, and we expect at least the smartphone to pack an Amazon-forked version of Android.

As for the media playing device, we can’t but expect it to be a device that will compete directly against similar gadgets including the Chromecast, Apple TV or Roku, but there’s nothing official about it at this time.

Would you buy a new device from Amazon to stream digital content from the giant retailer?