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Amazon is discounting Prime to £59 in the UK for a limited time
Amazon Prime is about to become even more enticing for UK customers. Through November 18, Brits can sign up for the service for £59, a £20 discount over the regular price.
For $99 in the US and £79 in the UK, Amazon Prime offers a slews of benefits, including free one-day (or even same-day) delivery for millions of products, access to a collection of movies and over one millions songs, one free e-book per month, and unlimited photo storage on Amazon Drive. If you’re a frequent Amazon shopper, the cost of quick shipping alone could make Prime worthwhile, with everything else counting as a very nice bonus.
Another enticing feature of Amazon Prime is early access to certain deals. Prime subscribers can access the short-lived Lighting deals 30-minutes earlier than regular shoppers. Given that Lighting deals typically offer the best discounts, having Prime can definitely facilitate, if not guarantee, a bargain.
The deal on Amazon Prime is valid through November 18, at 23:59. Only new Prime customers can take advantage of the promotion, and after the first year, the regular price of £79 will come into effect.
Amazon is obviously trying to lure customers into its walled garden ahead of Black Friday, the shopping event that started in America and took over UK and the rest of the world in recent years. For this year, the retailer is promising more than 7,000 deals in the UK, in hopes of beating the record from last year, when it sold 5.5 million items on Black Friday.
If you’re wondering how early you have to wake up to get on the Black Friday bandwagon, Amazon has a helpful pointer: last year, peak shopping was recorded at 8:29am. The question is, which is more important – deals or sleep?
Amazon has offered a similar discount on its premium service in the US back in June, when a year of Prime could be had for $72. We’ll have to see whether the UK deal will make its way across the pond in time for Black Friday, but don’t hold your breath.