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What is Amazon Prime Day 2021? Everything you need to know about the sales event

Get ready for one of the biggest online shopping events of the year, and you can save on select products right now.
June 16, 2021
amazon prime day

We have been waiting for Amazon Prime Day 2021 to begin for several months. However, one of the biggest, if not the biggest, online shopping events of the year is finally getting closer to happening.

We are going to give you all the information we currently know about the event. This should get you up to speed so you can be ready with your smartphone or PC to begin your Amazon spending spree.

What is Amazon Prime Day?

In 2015, Amazon decided to launch its own special sales event for members of its Amazon Prime subscription service to help celebrate Amazon’s 20th anniversary. It called the event, not surprisingly, Amazon Prime Day. During the event, the online retailer slashed prices on tons of items. It was a huge success, and every year since that time, the retailer has held the event on a yearly basis.

When is Amazon Prime Day 2021?

Due to the 2020 coronavirus outbreak, the retailer had to make some changes to its shipping procedures. The changes restricted the retailer’s efforts to sell and ship the huge amount of products that the retailer expected to sell during a normal Amazon Prime Day. As a result, the event was delayed from its usual mid-July time frame in 2020 to October 13-14, 2020.

Now that Amazon’s shipping efforts are back to normal, Amazon has now confirmed that the 2021 event will begin on June 21. This is about a month earlier than the normal July start date.

While the first Amazon Prime Day event lasted a day, the retailer has made the event longer and longer over the years. In 2019, the event lasted a full 48 hours. That will be the case once again in 2021 as Amazon Prime Day will be held on June 21 and June 22.

You don’t have to wait for Prime Day to get some good deals

There are plenty of retailers out there, and many are discounting products ahead of Prime Day in order to steal some of Amazon’s thunder. If you’re looking for a great deal, check out some of our best deal hubs to see if there’s anything that catches your fancy:

What countries can take part in Amazon Prime Day 2021?

The event will be held in the  US, UK, the United Arab Emirates, Turkey, Spain, Singapore, Saudi Arabia, Portugal, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria, and Australia. Due to the Covid-19 pandemic outbreaks in Canada and India, Amazon Prime Day 2021 will be delayed in both of those countries. A new date for the sales event in those markets will be revealed later this year.

What do I need to do to shop during the event?

Amazon Prime

The biggest requirement for participating in Amazon Prime Day 2021 is a Prime membership. It costs $12.99 a month, or $119 for an annual membership. The good news for new Prime members is that you can sign up and get a 30-day free trial. If you sign up a couple of weeks before the Prime Day 2021 launch date, you can shop and take advantage of all of its discounts, and then cancel your membership afterward before the trial period ends.

Read more: How to get Amazon Prime for free

Of course, you may want to keep your Prime membership after the event. Membership includes access to lots of other services, including Amazon Prime Video streaming TV shows and movies, discounts on items even after Prime Day, and much more.

After you sign up, the other things you will need is your web browser on your laptop or desktop PC on the website or the Amazon Shopping app on your smartphone.

What kinds of deals can we expect from Amazon Prime Day 2021?

Amazon Echo 4th gen desk
Adam Molina / Android Authority


Amazon will likely be selling a lot of its hardware devices at highly discounted prices during the event. That will almost certainly include its Kindle eReaders,  its Echo smart speakers, its Fire tablets, and its Fire TV sticks and smart televisions. You can expect discounts of 50% or more during the time period

In addition, third party sellers will likely have huge discounts on many of their products as well. That means you can likely save big on purchases like smart TVs, smartphones, clothes, cameras, laptops, and desktop PCs, game consoles, and much more. Also, look for discounted digital prices on movies and TV shows on Amazon Prime Video, along with price cuts on Prime Video channel subscriptions.

In addition to the deals that will be available throughout the event, you can also expect to see special time-sensitive discounts as part of the Amazon Prime Day deals. That includes Gold Box deals that last 24 hours or Lightning Deals that usually last just a few hours.

Are there deals on Amazon already as part of the build-up to the event?

Toshiba Amazon Fire TV


You bet! Here are just a few deals that are live already, with more to come on June 18.

Amazon Echo products

Amazon services

Amazon Prime Video search edit
Get 2 months of a premium Amazon Prime Video channel for $0.99 per month
Take your pick from Starz, Showtime, Paramount Plus, and so many more... Or maybe just try them all.
$0.99 at Amazon
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Roku Ultra
Grab the most powerful Roku streaming device on the market. The Roku Ultra even comes with JBL earbuds for those stealthy late-night streams.
$69.00 at Amazon
Save $30.99
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Netgear Nighthawk R6700 Router
Cover up to 1,500 square feet with high-speed home internet. Netgear's Nighthawk R6700 offers support for up to 25 devices and packs four gigabit Ethernet ports.
$59.99 at Amazon
Save $40.00
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Razer Kraken Tournament Edition
Lock into your gameplay like the pros with Razer's blacked-out Kraken TE. THX 7.1 sound makes every action feel like the real thing, and cooling gel ear cups are perfect for marathon sessions.
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Bose QuietComfort 35 II Headphones
Tap into comfort and enjoy your music the way it was meant to be heard. The QuietComfort 35 II headphones pack three levels of noise-cancelling to keep the outside world at bay.
$179.00 at Amazon
Save $170.00
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Insignia 55-inch F30 Series 4K Fire TV
Grab Insignia's latest 4K Fire TV, complete with DTS Studio surround sound. Tap into countless hours of streaming content with the power of your voice.
$349.99 at Amazon
Save $100.00

Will other online retailers try to compete during Amazon Prime Day 2021?

You bet they will. In the past, retailers like Walmart, Target, Best Buy, and others have either matched or beaten the discounts for many major products offered by Amazon during the event. We expect that to happen this year as well. In other words, even if you don’t have a Prime membership, there will still be ways to save big on many products during Amazon Prime Day 2021.

What else happens during the event?

For this year’s event, the retailer is offering customers a $10 credit to use during the event. They can get that credit if they spent $10 on items sold by select small businesses in Amazon’s store. This special promotion will run from June 7 until June 20. That should be an excellent way to save on even more Amazon Prime Day deals.

Also, for a limited time, new U.S. Prime members who sign up for Prime using an Echo smart speaker device will receive a $5 Amazon credit. All you have to do is say, “Alexa, sign me up for Prime” if the speaker is available and once you complete the process, your $5 will be waiting for you.

That’s all you need to know about Amazon Prime Day 2021. Again, we will update this article when we have more information. When the event actually does launch, we will be spotlighting the best discounts and deals that will be available during Prime Day 2021.