However unobtrusive it may be, some people aren’t ecstatic to hear that the entire new lineup of Kindle Fire will come with “Special Offers” promotion, otherwise known as spammy ads that will show up on the device’s lock screen. The latest confirmation from Amazon ruins whatever hope that consumers have that they would be able to opt out from receiving such ads, as previously thought.

A spokesperson for the online retailer giant has confirmed that the Kindle Fire ads are here to stay, and that consumers can’t opt out of the offers — regardless of the model that they choose to purchase. Like it or not, they will see the ads on their device.

We understand the logic behind providing options for buyers who don’t mind getting the ads in exchange of a reduced price for the device. But to force the ads on some of the more premium models, such as the 8.9-inch Kindle Fire HD 4G LTE, which Amazon is selling for $499, is certainly a head-scratching decision.

What do you think? Is this potentially a deal-breaker for you? Or do you think you’ll enjoy getting those special promotions on your Kindle Fire?

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