Black Friday typically marks the day when retailers enjoy huge sales numbers and return to profit. Seeing that Amazon didn’t do quite well on the third quarter, there’s nothing like a good price push to sell a couple more of Kindle Fire devices and help turn things around.

In fact, Amazon UK has announced that its Black Friday promotion has helped catapult the sales of its family of Kindle Fire tablets to an all-time high.

“Customers purchased more than three times as many Kindle devices on Black Friday than on any other day in its history on, and our previous record was impressive,” says Kindle EU Vice President Jorrit Van der Meulen.

If you’re wondering just how big of a discount you’ll get, only the 2012 Kindle Fire is up for sale, where it’s been marked down from £129 to £99. And yes, we’re talking in present because the promotion is still up until the clock strikes midnight today.

If you’re looking for more stocking stuffers, the Kindle Fire HD is available as per its regular price of £159 and £199 for the 16GB and 32GB versions, respectively.


Luxembourg – 26th November 2012 – Amazon EU today announced that Black Friday was the biggest sales day ever for the Kindle Family. Sales of Kindle devices were more than three times higher than any other single day in the history of

Christmas shoppers made Kindle Fire the bestselling product across all of on Black Friday, snapping it up for an incredible £99.

“In response to strong customer demand we included Kindle Fire in Black Friday deals week, dropping the price to just £99, and the reaction has been incredible. Customers purchased more than three times as many Kindle devices on Black Friday than on any other day in its history on, and our previous record was impressive,” said Jorrit Van der Meulen, Vice President, Kindle EU.  “This fantastic Kindle Fire offer runs until midnight, Monday 26th November, so customers still have time to snap up a Kindle Fire in time for Christmas.”

The all-new Kindle Fire, which usually retails for £129, gives customers access to Amazon’s vast selection of content – over 22 million movies, TV shows, songs, apps, games, books and magazines, with seamless integration with the Amazon Cloud, Whispersync, and a brilliant 7” touchscreen—a faster processor for 40% faster performance than the original Kindle Fire, twice the memory and longer battery life.

Kindle Fire HD, our most-advanced 7” tablet, provides access to Amazon’s vast selection of digital content and offers a stunning customised HD display with the fastest Wi-Fi, exclusive Dolby audio with two stereo speakers, high-performance processor and graphics engine for the most immersive HD experience available on a lightweight, portable 7” tablet, at a breakthrough price of £159.

Kindle Paperwhite is our most advanced e-reader ever built with 62% more pixels and 25% higher contrast, a patented built-in front light for reading in all lighting conditions, uncompromised battery life of up to eight weeks, and a thin and light design. Kindle Paperwhite Wi-Fi + 3G is the top-of the-line e-reader and offers the same new design and features of Kindle Paperwhite, with the unparalleled added convenience of free 3G wireless.

Customers can learn more about the Kindle family at

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