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Will Amazon put a $300 Android gaming and entertainment console in your living room?

Online retail giant Amazon reportedly plans to put an Android powered gaming and entertainment device in your living room by the end of the year for under $300.
January 29, 2014
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Online retail giant Amazon is reportedly continuing their growth toward serving all of your entertainment needs, with plans to put an Android powered gaming and entertainment device in your living room. If this latest report is true, we can expect it to be available by the end of the year for under $300.

Just like Amazon’s line of Android tablets, it’s expected that this entertainment unit would tie into Amazon’s vast streaming services, further enticing users to sign up for the Amazon Prime program. Many of Amazon’s over 10 million Prime users take advantage of the excellent two day shipping perk, but a companion entertainment unit would be the perfect thing to entice users to take advantage of their near Netflix level movie and TV show streaming service.

In terms of gaming, this is not a new segment in the market — Amazon would be joining the crowdfunded Ouya, among others, as an Android powered gaming console competing with the established major gaming consoles in the PlayStation, XBox and Wii. If Amazon’s success competing in the Android tablet market is any indication, we should be looking forward to a very capable and convenient experience.

VG24/7 reports that the hardware – under various development codenames – is roughly the size and shape of the original Sony PSone console, while TechCrunch believes the device will run a Qualcomm chipset in the same family as the Snapdragon processor. On this side of rumor land, little else is known about the physical device at this time.

Can Amazon make it?

With the below par sales of some of the major gaming consoles, and products like Google TV going by the wayside, does this mean that Amazon is moving in the wrong direction? Gaming may certainly not be enough, but with the added power of their app store, music and Instant Video services, we believe Amazon’s device has a chance, but only if Chromecast doesn’t knock gaming out of the park first. With that said, Ouya’s lackluster evolution shows the difficulty of creating a successful gaming console running Android.

Amazon has repeatedly denied it’s building anything more than Android tablets, but rumors just won’t go away, suggesting there’s something cooking after all in the company’s secretive Lab 126 research division.

Would an Amazon entertainment unit be enough for you to sign up for Amazon Prime?