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Amazon's new ad API aims to hit Google where it hurts, but will it take off?

Amazon just launched ad advertising API targeted at developers creating applications for Android devices. That's a direct threat to Google's bottom line.
March 4, 2013

Google is an innovate company, no one is denying that, but many people don’t understand how they many money. Everything Google does comes back to advertising. Android was created so that phones with web browsers could become cheap. Gmail was created so Google could serve you ads based on what you were talking about with your friends. Google Maps was created so Google could offer you ads for nearby restaurants and bars.

The list just goes on an on.

Samsung creating a new operating system doesn’t register on Google’s radar. Neither does Windows Phone or Microsoft’s Surface tablet. But when a company tries to enter the ad game, that’s when the proverbial shit hits the fan.

This brings us to today’s news: Amazon is introducing an ad API that anyone making Android applications can use. That means developers who are currently relying on AdSense to make money now have another choice, and that choice is the largest retailer in the United States.

Will Amazon’s ad API take off? It’s really early days, and we haven’t even seen it in action yet, but here’s one thing that needs to be pointed out: Amazon is a household brand in the USA, but in other countries they might as well not even exist. Amazon will obviously try to address that over the coming years, but even then, if you’re a developer in Germany who’s trying to make a game that’ll appeal to people in America, you’re going to think about going with Amazon’s ads instead of Google’s ads, right?

As soon as we know more, we’ll let you know. Also, let’s not forget about all those Amazon phone rumors that cropped up in 2012. Maybe we’ll finally see the device in 2013?

You never know.